Role Description
We're seeking an analytical, experiment-driven Conversion Rate Optimization (CRO) Specialist to help Nexus Marketing's clients turn more of their website traffic into leads and customers. This is a hands-on role for someone who loves forming hypotheses, running tests, and letting the data settle the debate.
As our CRO Specialist, you'll be the test builder and architect:
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Designing and running A/B and multivariate experiments
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Analyzing user behavior to find friction
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Turning what you learn into clear optimization recommendations
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Preparing CRO deliverables and presenting your analysis directly to clients
This is an ideal role for an early-to-mid-career marketer or analyst with a couple of years in CRO or analytics who's ready to own the testing program across multiple client accounts. You don't need to be a developer β basic comfort with HTML/CSS and platforms like WordPress or HubSpot is a plus, and you can always partner with client resources to implement.
Responsibilities
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Analyze user behavior and website performance gaps using analytics, heatmaps, session recordings, and funnel drop-off data
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Develop clear and prioritized optimization recommendations for clients
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Design, build, run, and analyze A/B, multivariate, and split URL tests across client websites and funnels
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Translate test results into actionable insights and clear next steps for clients and internal teams
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Optimize landing pages, funnels, forms, CTAs, and overall user experience to improve conversion
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Architect and own the testing roadmap across multiple client accounts
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Present analysis and results directly to clients on calls
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Partner with copywriters, designers, developers, and client resources to implement test variants when needed
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Collaborate with account managers and other functions to ensure clients receive high-quality, results-driven work
Setup
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This is a work-from-home setup
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Target of 42.5 billable hours per week
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Generally works a night shift schedule/U.S. Eastern Time (EST/ET) business hours
Requirements
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Based in the Philippines with consistent availability for a long-term role
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1-3 years of experience in a data-driven marketing role, especially CRO
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Exceptional English verbal and written communication skills, including the ability to present analysis clearly to clients
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Strong academic background with an outstanding General Weighted Average
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Degree in Marketing, Analytics, Statistics, Business, IT, or a related field
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Some exposure to A/B testing or online controlled experimentation, whether through academic projects, internships, or professional experience
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Familiarity with CRO and analytics tools such as GA4, Crazy Egg, FigPii, VWO, Optimizely, Convert, Hotjar, and Microsoft Clarity
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Strong analytical skills and an interest in developing a data-driven, hypothesis-led mindset
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Basic comfort with HTML/CSS and platforms like WordPress or HubSpot is a plus (developer-level skills not required)
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Working knowledge or hands-on experience on other digital marketing disciplines (SEO, ads, social media, marketing automation, etc) is a plus
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Highly organized and able to manage multiple tasks and deadlines effectively
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Detail-oriented, curious, and proactive in identifying opportunities to improve website performance
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Comfortable collaborating with both technical and non-technical stakeholders
Benefits
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Paid vacation time: 20 days accrued annually
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These paid days off each equate to 8.0 hours of billable time
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Expect to use 5 of the days during the Christmas β New Yearβs period
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Paid sick time: 5 sick days off annually
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Paid life leave: 15 days accrued annually
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Once per year in December, you can cash out any accrued life leave time. Every 5 days your cash out is worth about $300
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Paid holidays: You have 7 paid US holidays
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Additional benefits: Bereavement Policy, Employee Giving Programs (Matching Gift Program, Volunteer Grant Program, etc)