[Hiring] ASA Lead @LABHOUSE

Role Description

As an ASA Lead, you will join the Growth team and lead the Apple Search Ads strategy across one or several of our apps. You will work closely with the Performance Marketing and Creative teams to design, test and iterate ASA strategies that drive profitable growth.

Responsibilities

• Own the full ASA strategy across the apps you manage
• Structure, launch and optimize campaigns across all ASA placements (Search Results, Search Tab, Today Tab, Product Pages)
• Run a continuous keyword research, expansion and negative-matching process
• Build a relentless experimentation roadmap: bids, structures, audiences, custom product pages
• Work hand-in-hand with the Creative team to test CPPs and creative variants
• Partner with Performance Marketing to align ASA with the broader UA strategy
• Report on performance, surfacing insights, and pushing the strategy forward week after week

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Economics or a related field
• 3+ years of hands-on experience running Apple Search Ads at scale
• Preferably in-house experience at a product/app company (not agency-only background)
• Proven track record scaling ASA for subscription or consumer apps
• Deep understanding of ASA mechanics: bidding strategies, match types, keyword research, search match, CPPs
• Strong knowledge of ASO fundamentals and how it interacts with ASA
• Familiarity with MMPs (AppsFlyer, Adjust) and SKAdNetwork
• Highly iterative mindset — you believe ASA is won through dozens of small, well-designed tests, not big bets
• Perseverance and patience: you understand that ASA performance compounds over time
• Strong analytical skills and comfort working with data
• Fluent English (working language at Labhouse)
• Ability to clearly communicate strategy, hypotheses and results to non-ASA stakeholders

Nice to Have

• Experience managing ASA across multiple apps or geos
• Familiarity with ASA automation tools (SearchAdsHQ, Bidnamic, Kochava, etc.)
• Experience collaborating with creative teams on CPP testing

Benefits

• A key role inside a fast-growing Growth team
• Ownership over the ASA strategy across one or several apps
• The chance to shape the ASA engine of one of the most ambitious AI app studios in Europe
• A team of senior operators with a proven track record of building and exiting category-defining companies
• Remote work from anywhere in Europe
• Flexible working hours
• Competitive compensation
• High-end equipment for your development
• A young and top entrepreneurial team in a dynamic startup environment
• Opportunity to lead, grow, and take on big challenges
• Work with cutting-edge technologies, including the chance to integrate AI models into new apps

Hiring Process

• Intro call with Talent
• Interview with the Hiring Manager
• Case study / technical deep-dive
• Final interview with founders and key stakeholders

You should Know

Labhouse is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them.

Come join us and help us build a company that everyone is proud to be part of.