[Hiring] PR Lead @University of the People

Role Description

The Lead Public Relations & Strategic Communications will lead the evolution of UoPeople's public relations function through the strategic application of AI. Working closely with the President, this role will design and deploy AI-powered tools, agents, and workflows that enhance media relations and content development.

• Combine PR expertise with advanced AI capabilities to identify emerging stories, trends, media opportunities, journalists, influencers, and communication channels that can strengthen UoPeople's global visibility and reputation.
• Leverage AI to uncover broader conversations, social impact narratives, higher education trends, workforce developments, technology topics, and other strategically relevant opportunities where UoPeople can contribute a meaningful voice.
• Success will be measured by media coverage, brand visibility, and the ability to build scalable AI-enabled communications systems that improve the effectiveness, reach, speed, and intelligence of the University's public relations efforts.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field; Master's degree preferred.
• 2-4 years of progressive experience in public relations, strategic communications, media relations, or thought leadership.
• Demonstrated experience leveraging AI tools and emerging technologies to improve communications, content development, media engagement, research, or audience targeting.
• Knowledge of the global media landscape and experience cultivating media relationships and securing impactful coverage.
• Exceptional storytelling, narrative development, and executive communications capabilities, including the ability to effectively leverage AI for content creation and optimization.
• Experience in higher education, EdTech, technology, nonprofit, or mission-driven organizations is preferred.

Requirements

• Proven ability to apply AI tools, agents, automation, and emerging technologies to enhance public relations, media intelligence, content creation, audience engagement, and communications strategy.
• Strong ability to identify, shape, and amplify compelling narratives while leveraging AI to accelerate research, content development, message refinement, and personalization.
• Understanding of the media landscape, journalist engagement, reputation management, and thought leadership development.
• Ability to translate trends, data, and insights into actionable communication opportunities and measurable outcomes.
• Curiosity and adaptability to explore new technologies and approaches that advance communications effectiveness and organizational impact.

Tools & Technology

• Experience with AI-powered communications, media intelligence, and public relations platforms, including tools for:
• Generative AI, prompt engineering, automation, and AI agent development
• Media monitoring, journalist discovery, and reputation management
• Content creation, optimization, and audience targeting
• Trend analysis, social listening, and communications analytics
• Press distribution, campaign measurement, and performance reporting
• Examples include ChatGPT, Claude, Gemini, Muck Rack, Meltwater, Cision, Brandwatch, Signal AI, and comparable platforms.