[Hiring] Small Business Content & Discoverability Program Manager @Net2Source

Role Description

We are looking for an experienced Content and Discovery Program Manager to help operationalize and scale LinkedIn's Small Business content and discovery strategy across AI-driven and traditional search experiences.

• Working closely with the Small Business Content Lead, Organic Growth team, and Product partners.
• Identify high-priority customer questions.
• Coordinate content development, distribution, and measurement efforts to improve LinkedIn's visibility, authority, and citation presence across priority small-business topics.
• Identify key information gaps and develop cross-platform distribution strategies and publishing workflows.
• Optimize structured content for AI models to cite and reference LinkedIn in small business queries.

Key Responsibilities

• AI Visibility Audits & Tracking: Work with Web team and their agency partner (Profound) to establish baseline benchmarks and monitor citation accuracy of major LLMs across priority small business queries.
• Content Structuring & Optimization: Collaborate with Product Partners and Small Business Content Lead to restructure existing content for optimal extraction and indexing by AI crawlers.
• LinkedIn Flagship Distribution: Coordinate with Flagship product teams to operationalize content publishing and distribution approaches that increase visibility of priority Small Business topics.
• Content Operations & Program Management: Establish and manage the operating model required to scale Small Business discovery content, including intake, prioritization, review, publishing coordination, stakeholder alignment, performance reporting, and continuous optimization.

Qualifications

• 4+ years’ experience with content strategy, SEO, AI Search/GEO principles, discoverability, cross-channel content distribution, and authority-building programs.

Preferred Qualifications

• Technical SEO & Schema Knowledge: Deep understanding of structured data (JSON-LD), crawlability, entity-based search, and semantic indexing.
• Cross-Functional Product Collaboration: Experience partnering with product managers, engineering teams, or technical stakeholders to deploy scalable distribution frameworks or content features on major web platforms.
• Strategic Content Distribution: Expertise in off-site content strategy, community-driven SEO (Reddit, Quora, industry platforms), and understanding how search engines and LLMs source and reference web content.
• Analytics & Tooling: Familiarity with AI visibility monitoring frameworks, prompt tracking tools, and modern SEO analytics suites.

Suggested Skills

• Project Management
• Communication
• Collaboration