[Hiring] Product Marketing Manager @Social Discovery Group

Role Description

We are looking for a Product Marketing Manager. Your main tasks will be:

• Develop and execute go-to-market strategies for new and existing products
• Define target audiences, positioning, and key messaging
• Drive user acquisition, engagement, and retention growth
• Collaborate cross-functionally with product, design, and content teams
• Lead competitive and market analysis to inform strategy
• Build and optimize marketing funnels and campaigns across channels
• Manage marketing budgets and measure performance with clear KPIs
• Ensure consistent brand voice and user experience across touchpoints
• Continuously refine marketing effectiveness and best practices

Qualifications

• Go-to-market strategy development
• Market research & competitive analysis
• Segmentation, targeting & positioning
• Product positioning & messaging frameworks
• Data analysis & marketing analytics
• Customer journey mapping & funnel optimization
• A/B testing & conversion rate optimization
• Performance marketing (Google Ads, Meta, TikTok, etc.)
• CRM & lifecycle marketing
• Content & copywriting for marketing materials
• Pricing & packaging strategy

Benefits

• REMOTE OPPORTUNITY to work full-time
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment
• Vacation: 28 calendar days per year
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• 50% payment for professional training, international conferences, and meetings
• Corporate discount for English lessons
• Health benefits: up to $1,000 gross per year for health insurance or doctor's fees for yourself and close relatives (spouse, children)
• Workplace organization: reimbursement of workplace costs up to $1000 gross once every 3 years
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for merchandise, team building activities, massage certificates, etc.