[Hiring] Sr. Manager, eCommerce, Direct-to-Consumer (DTC) @OLIPOP

Role Description

OLIPOP is looking for a bold, digitally native Sr. Manager of DTC to own and scale our direct-to-consumer business. This role sits at the intersection of brand, technology, and performance driving DTC revenue while building best-in-class customer experiences across our Shopify ecosystem. You’ll lead the merchandising strategy behind our brand site, CRM, Subscription, Affiliate, Social Commerce and Loyalty programs, turning first-party data into meaningful, long-term relationships with our community. As OLIPOP’s subject-matter expert for DTC, you’ll independently set the approach for the channel and lead high-priority, cross-functional initiatives with company-level impact, in close partnership with the VP, eCommerce and senior leaders.

Responsibilities

• Accountable for the DTC P&L, growth and revenue performance across drinkolipop.com, with direct impact on company-level results.
• Develop and execute end-to-end DTC strategy in partnership with the VP, eCommerce, including site experience, merchandising, Acquisition, Conversion, Retention, Subscription and Fulfillment.
• Own omni-channel CRM/Lifecycle Marketing, and Loyalty strategy and execution.
• Manage Affiliate and Social Commerce programs, including Tik Tok Shop.
• Manage one direct report and multiple vendor relationships.
• Lead large, high-priority cross-functional initiatives in a matrixed environment, partnering with senior leaders across Digital Product, Customer Experience (CX), Brand, Creative, Social & Operations to deliver a seamless, customer-first journey.
• Use data, testing, and digital best practices to continuously improve acquisition, engagement, and LTV; anticipate risks, identify root causes, and implement scalable improvements.
• Communicate performance, priorities and recommendations to senior leadership; make high-stakes decisions independently and align stakeholders with clear rationale.
• Serve as the subject-matter expert on digital and ecommerce trends, bringing fresh ideas, outside perspective and innovation to the DTC channel and the broader eCommerce team.

Qualifications

• 12+ years of DTC, ecommerce, or digital experience at a high-growth consumer brand, with recognized subject-matter expertise in DTC.
• Deep hands-on expertise with Shopify, Klaviyo, Stay AI, TikTokShop, Impact/Rakuten (required).
• Strong background in CRM, lifecycle marketing, Acquisition, Retention, Subscription, and loyalty programs (required).
• Proven track record of owning DTC and subscription revenue and driving measurable, company-level growth.
• Demonstrated ability to lead complex, cross-functional projects and influence senior leaders and external partners.
• Highly analytical, digitally fluent, and obsessed with merchandising, optimization and experimentation.
• Passion for building community-driven, brand-first consumer experiences.
• Beverage and BFY Beverage experience, preferred.

Requirements

• Reports to: VP, eCommerce
• Compensation: $135k-$155k base + bonus

Benefits

• Fully remote work environment with a collaborative spirit.
• Intentional connection through cross-functional projects and thoughtful communication.
• Opportunities for personal and collective growth through feedback and listening.

Company Description

At OLIPOP, we’re on a mission to positively impact consumer health at scale through a new kind of soda that’s delicious, refreshing, and actually good for you. Our products support health for all and are grounded in humanistic values: empathy, integrity, and a belief in better for everyone.