[Hiring] Senior Brand Manager @Cynet Systems

Role Description

Our client is seeking an experienced, self-starting Contract Manager to lead innovation and end-to-end marketing execution for the Foot, Powder, and First Aid segments of the portfolio. This role is ideal for a seasoned marketer who thrives in a fast-paced environment, can independently drive initiatives from concept to launch, and collaborates seamlessly across cross-functional teams. The successful candidate will play a critical role in shaping pipeline innovation and delivering flawless execution that accelerates brand growth.

Key Responsibilities

• Innovation Leadership:
  • Lead the development of new item concepts & claims for the Foot, Powder, and First Aid segments.
  • Translate consumer insights, category trends, and competitive intelligence into actionable product opportunities.
  • Partner closely with R&D, Project Management, Sales, Creative, Consumer Insights, Regulatory, Legal, and Operations to bring concepts through the full stage-gate process.
  • Own business case development, including sizing, forecasting inputs, and launch recommendations.
• Project & Portfolio Management:
  • Manage end-to-end projects, deliverables, and cross-functional alignment for multiple initiatives simultaneously.
  • Drive accountability across partners (R&D, Supply Chain, Sales, Packaging, Creative, Regulatory).
  • Identify risks, propose solutions, and maintain speed without sacrificing quality.
  • Help manage project milestones and ensure readiness for leadership reviews and gate presentations.
  • Manage brand financials including revenue forecasting, A&P budgets, margin considerations, and business performance analysis.
• Marketing Execution & Brand Stewardship:
  • Translate strategy into compelling consumer-facing execution across touchpoints (packaging, marketing activation, claims, messaging).
  • Brief and partner with Creative/Design teams on packaging, claims hierarchy, and brand assets.
  • Support commercial teams with sell-in materials, insights, and launch toolkits.
  • Lead go to market plan to drive awareness & trial of the new products including creation of product detail pages, digital marketing assets, and lower-funnel activations.

Qualifications

• 7+ years of experience in brand management, innovation, CPG marketing, or related fields.
• Proven experience leading projects with minimal oversight and managing multiple stakeholders.
• Strong understanding of the product development lifecycle with experience leading innovation projects in the past.
• Demonstrated ability to move with speed while maintaining accuracy and attention to detail.
• Strong verbal and written communication skills and ability to influence without authority.
• Strong analytical mindset; experience with Nielsen/IRI, consumer insights, or similar data sources a plus.

Requirements

• Experience in personal care, OTC, foot care, first aid, or skin health categories.
• Experience developing claims-based marketing within regulated or highly scrutinized categories, including collaboration with Regulatory and Legal partners to ensure compliant consumer communication.
• Experience working in a matrixed environment or with cross-functional teams.
• Experience driving growth across omnichannel environments including Amazon, retailer.com, marketplace, and social commerce platforms through optimized content, search, ratings & reviews, and digital shelf execution.

What Success Looks Like

• Driving innovation projects forward with excellence and urgency, ensuring all milestones are met and launches are delivered on time to support key retailer reset dates.
• Developing compelling, insight-driven new item messaging and claims that strengthen the organization's competitive advantage and unlock incremental growth for both the brand and the category.
• Creating new consumer-facing messaging, claims, and creative assets that clearly communicate product benefits, elevate brand perception, and improve conversion across touchpoints.
• Flawless cross-functional collaboration, resulting in aligned teams, minimized friction, and smooth progression through the stage-gate process.
• Consistent delivery of high-quality work with minimal oversight, demonstrating strong ownership, strategic thinking, and bias for action.