[Hiring] Amazon Split-Testing Specialist @Livaclean

Role Description

The Brand Manager will own the end-to-end optimization of Amazon product listings across all marketplaces. This role focuses heavily on A/B testing, creative experimentation, and data-driven decision-making to maximize conversion rates (CVR) and organic ranking. You will collaborate closely with the PPC team, design team, and leadership to drive measurable improvements in sales performance.

Key Responsibilities

• A/B Testing & Experimentation
  • Develop and maintain a structured A/B testing roadmap.
  • Run continuous tests on titles, images, bullets, A+ content, storefronts, and pricing.
  • Analyze test outcomes and optimize based on data-driven insights.
  • Document results and build repeatable testing frameworks.
• Listing Optimization
  • Optimize titles, bullets, back-end keywords, and description for SEO + conversion.
  • Ensure listings align with brand voice and marketplace policies.
  • Partner with designers on image stacks, infographic ideas, and differentiators.
  • Improve A+ content, Brand Story, and comparison charts.
• Conversion Rate Improvement (CRO)
  • Identify friction points using data (brand analytics, CVR trends, session data, search query performance).
  • Improve click-through rate (CTR), glance views, and organic rank.
  • Conduct competitor analysis and implement insights.
• Launch & Growth Strategy
  • Support PPC team with optimized creatives for launch.
  • Build listing launch checklists and ranking strategies.
  • Ensure global marketplace listings follow cultural and linguistic best practices.
• Cross-functional Collaboration
  • Work with PPC team on coordinated experiments and messaging.
  • Guide designers with test ideas and creative instructions.
  • Communicate progress and insights to leadership weekly.
• Operational Ownership
  • Maintain listing health and compliance.
  • Track KPIs like CVR, CTR, TACOS, ranking, and review velocity.
  • Build SOPs for testing, optimization, and creative briefing.

Qualifications

• 35+ years Amazon brand management or listing optimization experience.
• Proven track record running A/B tests with measurable improvements.
• Deep understanding of Amazon SEO, consumer psychology, and CTR/CVR drivers.
• Ability to analyze data and translate into actionable insights.
• Experience collaborating with designers and PPC teams.
• Strong written communication and organizational skills.

Requirements

• Nice-to-Have
  • Experience in beauty, skincare, or supplements.
  • Experience across multiple Amazon marketplaces (EU, CA, MX, BR).
  • Prior work with remote, multinational teams.
  • Basic knowledge of PPC structure and performance metrics.