[Hiring] AI Solutions Lead, Marketing @Instacart

Role Description

Most companies are layering AI onto existing processes. This role is about something different: rebuilding those processes from the ground up, so teams can do work that actually matters.

Instacart's Marketing team has set ambitious AI goals — and this is the person who makes them real. You'll be the first role of this kind in Marketing, embedded in the org with a clear mandate:

• Identify what's slow, manual, or broken across the Marketing organization and rebuild it into something fundamentally better.
• Transformational solutions that make people wonder how they ever worked without them.

This is a builder role. Strategy is a means to an end. The end is something shipped, adopted, and measurable. You'll also be the connective tissue for Marketing's AI ambitions.

What you'll cook up in your first year

• Building (60%)
  • Identify high-impact workflows, systems, and processes across Marketing that are slow, manual, or duct-taped together — and rebuild them AI-natively, from the ground up.
  • Own the full cycle: understand the current state, design the solution, build it, ship it — then measure what changed.
  • Walk in with work already queued. Early builds include:
    • Recurring leadership and planning narratives.
    • Integrated campaign launch process.
    • Brief quality and standardization.
  • Build with portability in mind — your solutions should be constructed so others can pick them up, adapt them for their own context, and extend what you've built without starting from scratch.
  • Develop and maintain an intake framework: gather inputs from across the org, evaluate feasibility and impact, and make a defensible call on what gets built next.
• Driving Adoption (20%)
  • Own the change management side of every build: create the conditions for people to trust what you've built, use it consistently, and not revert to old habits.
  • Evangelize internally — write up wins, build case studies, show other teams what's possible.
  • Create energy around AI across Marketing.
• Orchestration & Thought Partnership (20%)
  • Lead the MarComms AI KR forum: convene AI KR owners across Marketing, create momentum behind shared goals, surface blockers, and hold the operating cadence.
  • Act as a working partner to AI goal owners — unblocking vendor delays, solving capability gaps, helping people get unstuck.

Qualifications

• 7+ years in marketing operations, marketing strategy, or a closely adjacent discipline.
• Proven builder with a track record of impact.
• Hands-on daily experience with frontier AI tools such as Claude, GPT-4o, or Gemini.
• Experience building agentic systems where AI components interact with each other.
• An adoption-minded approach to building.
• Strong communication skills.
• Prioritization discipline.

Optional garnishes

• A framework for evaluating AI vendors and tools quickly.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility.
• New hire equity grant as well as annual refresh grants.

Company Description

Instacart is a Flex First team. Employees have the flexibility to choose where they do their best work — whether it’s from home, an office, or your favorite coffee shop.