Role Description
Within Nintendo of America's (NOA) Consumer Marketing department, the Advertising team provides guidance and oversight on NOA-US campaign related go-to-market creative strategies and the planning, development, and execution of paid advertising efforts focused on creating mass awareness and general excitement for the Nintendo brand and its products. This CONTRACT - Advertising Manager will lead the day-to-day operational needs required to execute full-funnel advertising campaigns for the US with responsibility for the creative development, production management, and resource management related to advertising campaign execution.
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Drives the development and execution of annual, quarterly, and launch-related advertising campaigns across multiple channels.
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Supports the Sr Manager, Advertising and Sr Director, Advertising in facilitating the advertising creative process for priority advertising campaigns from concept development and creative review to execution and final approvals.
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Works cross-functionally with internal NOA marketing teams to ensure consumer campaigns have an integrated approach and consistent messaging.
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Oversees agency partners in the development and production of advertising and digital creative.
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Manages production of all creative including budgets, timelines and onsite supervision of commercial shoots.
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Manage the end-to-end creative review and approval process by coordinating submissions through internal workflow tools, ensuring alignment across stakeholders, documenting feedback, and tracking approvals against project timelines.
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Communicates and collaborates with global partners (Nintendo Co., Ltd., Nintendo of Canada, Nintendo of Latin America, Nintendo of Europe) with regard to regional and/or worldwide mobile product campaign overlap.
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Supports complex and high priority launch campaigns, including the initial creative/media brief development, campaign management and creative deployment.
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Ensures campaigns are launched, delivered as planned, and quality conforms to NOA standards (i.e. legal/ESRB compliance, etc.).
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Responsible for budget tracking.
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Prepares presentations summarizing campaign strategy, creative, key performance metrics, and actionable findings as needed.
Qualifications
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Minimum of 10 years of related advertising and/or marketing experience.
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Extensive experience in managing production of full funnel campaigns including video, digital and OOH.
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Expert organizational ability and leadership skills to coordinate large-scale marketing campaigns.
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Ability to manage advertising agencies, and production companies.
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Extensive experience managing advertising creative production.
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Experience managing and leading teams while fostering a collaborative, team-oriented environment.
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Strong presentation skills.
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PC skills (Windows, Word and Excel preferred).
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Agency experience or agency management experience required.
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Experience in, or professional knowledge of, the video game and entertainment industries preferred.
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Undergraduate degree in Marketing, Advertising, or related field, or equivalent experience.
Benefits
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Eligibility for medical insurance.
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Employee assistance program.
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Paid sick leave.
Pay Range
$65 β $85 USD