Role Description
On behalf of ACAS, we are looking for a Senior Content Designer (Outside IR35) for a 5 month contract (Extension likely) based REMOTELY.
Acas is looking for an experienced Senior Content Designer to lead content design work across its digital services. You will design clear, accessible and effective user experiences through content. This includes:
-
Understanding user needs
-
Mapping journeys
-
Creating and testing content
You will lead complex content design work from discovery through to delivery and iteration. Your responsibilities include:
-
Managing relationships, timelines, and content design processes
-
Making evidence-based design decisions
-
Helping the team maintain high standards
-
Working closely with subject matter experts, user researchers, other content designers, and other digital colleagues
We're particularly interested in candidates with strong accessibility experience, including:
-
Designing and publishing content that meets WCAG standards
-
Translating complex technical, policy, or legal information into accessible user-centred content
As a Senior Content Designer your main responsibilities will be to:
-
Lead content discovery using user research, analytics, feedback, and other evidence to understand and prioritise user needs
-
Map end-to-end user journeys and identify how content can help users complete tasks and take the right next step
-
Create content plans, prototypes, and structured content before detailed writing begins
-
Write and edit complex information in plain English, following Acas style, content patterns, and writing standards
-
Design content as part of the overall user experience, including page structure, navigation, interactions, and calls to action
-
Co-create content with subject matter experts while maintaining responsibility for content design and the user experience
-
Plan for user testing and work with user researchers to define scenarios and problem statements
-
Design and publish accessible, user-centred content that meets WCAG accessibility standards and supports diverse user needs
-
Work openly by sharing drafts, decisions, evidence, and updates with the team and stakeholders through sprint reviews and team Slack channels
Qualifications
-
Demonstrable experience of leading content design work on complex digital services
-
Using research, analytics, and other evidence to define user needs, map user journeys, and design content across end-to-end services
-
Writing complex, sensitive, legal, or technical information in plain English, applying style guides, content patterns, and structured content principles
-
Designing accessible web content to WCAG 2.2 Level AA
-
Using content management systems and reading and writing basic HTML and CSS
-
Working in an agile, multidisciplinary digital team
-
Co-creating content with subject matter experts while managing complex stakeholder relationships and resolving differences of opinion
Requirements
-
Working on government or public sector digital services, including application of the Government Service Standard
-
Designing employment, legal, regulatory, or other complex public information and translating specialist subject matter into user-centred content
-
Information architecture, findability, and content design for search behaviour
-
Using web analytics and search performance data, including Google Analytics
-
Contributing to design systems, user interface guidance, or reusable content patterns
Benefits
-
As a Disability Confident employer, ACAS encourage applications from disabled and neurodivergent candidates.
-
Applications from candidates who identify as having a disability and meet the essential criteria for the role will be prioritised for review.
-
As a signatory of the Armed Forces Covenant, ACAS welcome applications from veterans, service leavers, reservists, and military spouses or partners.