[Hiring] Director, Brand and Creative @WEKA

Role Description

WEKA is seeking a Director, Brand and Creative to set the creative direction for how WEKA shows up in the world, build the AI-enabled production system that ships the work, and make it easy for every team at WEKA to create on-brand work themselves. This is a player-coach role for a leader who pairs craft with operational rigor. You will set the creative bar and personally do the work; you will build the AI-first workflows and pipelines that keep a high volume of on-brand creative moving at launch tempo without you in every review; and you will equip teams far beyond your own to create at quality.

• Own the development of WEKA's visual identity, design language, and brand system across every surface: web, video, campaigns, events, product launches, social, and executive moments.
• Concept, direct, and personally produce brand films, campaign creative, and launch assets, from brief to final delivery.
• Build and run the creative production engine: intake, prioritization, sequencing, and tiered review workflows that let templated, high-volume work ship fast while channeling your team’s creative energy upstream, ensuring Tier 1 work gets focused attention.
• Design and deploy AI-enabled production workflows across design, video, and content adaptation, enabling the team to ship quickly, consistently, and predictably.
• Lead, coach, and develop an in-house creative team, and direct agency and freelance partners as an extension of your team, while staying hands-on in the work yourself.
• Enable the whole company to create: build brand-locked templates, self-serve tooling, training, and guardrails that let teams across WEKA produce on-brand work at quality, without a creative bottleneck.
• Measure the machine: track creative throughput, cycle time, and on-time launch delivery, and use the data to continuously improve the system.
• Partner with marketing leadership to translate corporate narrative and campaign strategy into distinctive, high-craft creative.

Qualifications

• 10+ years in brand, design, or creative leadership experience working at or with technology companies, including 5+ years leading in-house creative teams.
• A portfolio that shows both range and hands: work that you’ve directed and work that you personally made, spanning identity systems, video, campaign creative, and digital.
• Demonstrated experience building creative operations and sequencing production workflows at scale: intake models, tiered review and governance, production pipelines, self-serve enablement systems, and resourcing across in-house teams, agencies, and freelance networks.
• Hands-on fluency in AI-assisted design, video, and production tooling: you’ve built AI-enabled workflows that measurably increased creative throughput without diluting craft.
• Demonstrated success as a player-coach: you can name the last thing you directed your team to create and something you personally shipped recently.
• Experience in enterprise tech, infrastructure, or a comparably technical category; you make complex things feel inevitable, not complicated.
• Motion design and video production depth beyond directing agency vendors.
• The judgment to know when good enough ships and when it absolutely does not.

Requirements

• A combination of agency and in-house experience.
• Experience leading a brand or category repositioning at full operating speed.
• Experience establishing brand governance and skills for AI-generated content.
• Startup-to-scale experience; you have built creative functions, not just inherited them.

How We Work: Core Company Values

• We're Accountable: We take full ownership, even when things don't go as planned. We lead with integrity and hold ourselves and each other to the highest standard.
• We're Brave: We question the status quo, push boundaries, and take smart risks when needed. Challenges and debate are fuel for growth.
• We're Collaborative: We lift each other up to succeed collectively. We communicate with empathy and challenge each other respectfully. We are transparent about our goals and results. Together, we're unstoppable.
• We're Customer Centric: Our customers are at the heart of every decision we make. We listen to their needs and prioritize their success. When our customers win, we win.