[Hiring] Web Analytics Lead @Stagwell Global

Role Description

Left Field Labs is looking for a Web Analytics Lead to join our team. This is not a standard marketing dashboard role; we need a strategic partner who understands the fundamentals of web analytics and product experiences.

• Translate high-level business questions into trackable events and success metrics
• Define and maintain comprehensive Tracking/Tagging Plans
• Establish and enforce strict naming conventions and parameter hygiene across projects
• Work closely with dev teams on dataLayer implementations and custom event tracking
• Manage complex GA4 environments including events, user properties, conversion validation, and audience segmentation
• Utilize Explorations (funnel analysis, pathing, and segment overlap) to uncover UX friction
• Produce performance summaries and recommendations based on content engagement and funnel drop-off
• Build clean, client-facing dashboards in Looker Studio
• Conduct ad-hoc investigations to answer specific product-experience questions

Qualifications

• Deep, hands-on experience with GA4 (Events, Conversions, DebugView)
• Experience with GA4, Looker Studio, Google Tag Manager, and collaboration tools (JIRA, Slack)
• Strong grasp of conversion funnels, attribution basics, and KPI frameworks
• Proficiency in tag configuration, custom variables, versioning, and rollback practices
• Validation workflow using Tag Assistant, network inspections, and cross-browser testing
• Comfortable leading a call and explaining "the why" behind the data to non-technical stakeholders
• Treat documentation as a core deliverable, not an afterthought

Company Description

Left Field Labs is the creative technology agency that builds what’s next. We partner with the world’s most ambitious brands to transform breakthrough technology into extraordinary human experiences. Since 2008, we’ve delivered end-to-end digital transformation services—from strategy to platform development to immersive experiences—for the biggest companies in the world, including Google, Amazon, and Meta.

• Digital Experience: Architect seamless digital ecosystems that simplify complexity and drive measurable impact.
• Product Innovation: Build scalable platforms and products in lockstep with organizations.
• Immersive: Create immersive, cross-media experiences that engage and delight.
• Applied AI: Transform AI into the infrastructure for business evolution.