[Hiring] General Manager @MaxAccelerate

Role Description

We are seeking an experienced General Manager – Scotch Whisky Projects & Business Development to play a key role in growing Whiskey Cask Group. This is a varied, hands-on position combining business development, project management, supplier relationships and general business operations.

The successful candidate will be comfortable managing the complete lifecycle of a whisky project, from identifying a commercial opportunity and developing a proposal through to coordinating production and final delivery. This is not a traditional sales role. We are looking for someone with genuine whisky industry knowledge who can combine commercial thinking with practical project delivery and operational management.

Key Responsibilities

• Business Development & Commercial Growth
  • Identify and develop new business opportunities with private clients, corporate customers, luxury brands and international partners.
  • Build and maintain a strong pipeline of potential clients and commercial projects.
  • Develop proposals, commercial pricing and project budgets.
  • Manage client relationships from initial enquiry through to contract negotiation and delivery.
  • Identify opportunities for strategic partnerships, new products and international expansion.
  • Support the directors in developing and implementing the company's commercial strategy.
• Whisky Sourcing & Industry Relationships
  • Maintain and develop relationships with Scotch whisky distilleries, independent bottlers, cask brokers and suppliers.
  • Source appropriate whisky stocks and bottling solutions for bespoke client projects.
  • Coordinate with bottling facilities, packaging suppliers, designers and logistics partners.
  • Negotiate pricing, production schedules and commercial agreements.
  • Identify reliable partners capable of delivering premium-quality whisky products.
• Private Client & Bespoke Whisky Projects
  • Manage bespoke whisky projects from concept to completion.
  • Work directly with clients to understand their requirements, budgets and expectations.
  • Coordinate whisky selection, bottling, labelling, packaging and product presentation.
  • Oversee production schedules, supplier performance and quality control.
  • Manage project budgets, timelines and profitability.
  • Coordinate international fulfilment, export documentation and specialist delivery requirements.
• General Management & Operations
  • Support the day-to-day commercial and operational management of Whiskey Cask Group.
  • Develop efficient processes for managing projects, suppliers and customers.
  • Monitor financial performance, project costs and commercial margins.
  • Manage multiple client projects and business development opportunities simultaneously.
  • Provide regular progress reports and commercial updates to the directors.
  • Help establish the systems, partnerships and operational infrastructure required to scale the business.

Qualifications

• At least 5 years of relevant experience within the Scotch whisky industry.
• An established professional network within the bottling, distilling, whisky sourcing or independent bottling sectors.
• Experience developing or managing private-label, bespoke bottling or exclusive whisky projects.
• Strong commercial and business development capabilities.
• Proven project management and supplier coordination experience.
• Understanding of whisky production, sourcing, bottling, packaging and associated commercial costs.
• Excellent client relationship management and negotiation skills.
• Strong organisational and financial management capabilities.
• Ability to work independently, manage competing priorities and take ownership of business activities.

Desirable Experience

• Independent Scotch whisky bottling businesses.
• Private cask ownership and bespoke bottling programmes.
• High-net-worth individuals and luxury private clients.
• Corporate gifting and premium branded whisky programmes.
• International whisky distribution and export.
• Product development, packaging and brand creation.
• Managing specialist bottling and international fulfilment partners.
• Experience growing or managing a small or medium-sized whisky business.

Location & Flexible Working

This role offers flexibility, including the opportunity to work remotely from Dubai, UAE, or the United Kingdom. We are open to discussing remote, hybrid or consultancy arrangements with the right candidate.

What We Offer

• A senior role within a growing specialist Scotch whisky business.
• The opportunity to take ownership of commercial growth and client projects.
• Direct involvement in the company's business strategy and international expansion.
• Access to exciting bespoke whisky projects for private and corporate clients.
• Flexible working arrangements, including remote working from Dubai.
• Significant autonomy and the opportunity to shape the future development of the business.
• Competitive remuneration with potential performance-related incentives.

How to Apply

Please submit your CV along with a short introduction explaining your experience within the Scotch whisky industry. We would particularly welcome examples of private bottling projects, supplier relationships, commercial partnerships or bespoke whisky programmes you have successfully managed.