[Hiring] Business Development Representative @Appficiency

Role Description

As a Business Development Representative (BDR), you will be the front line of Appficiency's growth engine — generating and qualifying new business opportunities within the NetSuite and broader multi-technology ecosystem. You'll focus on key target verticals including Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction.

• Identify and research target accounts and prospects within ERP, CRM, cloud platforms, and AI-driven solutions.
• Execute outbound prospecting campaigns via email, phone, LinkedIn, and other channels to generate qualified leads.
• Qualify inbound leads, ensuring they meet ideal customer profile (ICP) criteria before handoff to Account Executives.
• Book qualified meetings and demos for the sales team, maintaining a consistent, healthy pipeline.
• Maintain accurate, up-to-date records of prospect interactions and pipeline activity in Salesforce and NetSuite.
• Collaborate closely with Marketing and Sales to refine messaging, targeting, and campaign effectiveness by vertical.
• Meet or exceed monthly and quarterly pipeline generation and activity targets.
• Participate in sales enablement training to continuously improve prospecting and qualification skills.

Qualifications

• 2-3 years of experience in a Business Development, SDR/BDR, or similar outbound sales role.
• Experience in the Salesforce, NetSuite or other major business application ecosystem or adjacent to SaaS/ERP/CRM space strongly preferred.
• Familiarity with Trucking & Logistics, regulated industries (government, education), or Engineer-to-Order/Construction is a plus.
• Proven track record of meeting or exceeding pipeline generation or activity quotas.
• Excellent verbal and written communication skills, with strong phone and email prospecting ability.
• Comfort using CRM and sales engagement tools (Salesforce, LinkedIn Sales Navigator, etc.).
• Strong organizational skills and the ability to manage a high volume of outbound activity.
• A resilient, coachable mindset with genuine curiosity about prospects' business challenges.
• Ability to work independently in a fast-paced, target-driven environment.

Requirements

• Genuine familiarity with NetSuite/Salesforce or comparable ERP/SaaS platforms, enabling credible prospect conversations from day one.
• Prior exposure to Trucking & Logistics, regulated industries, or Engineer-to-Order/Construction, allowing for faster ramp-up on vertical-specific messaging.
• A track record of consistently exceeding pipeline or meeting-booked targets in a prior BDR/SDR role.
• Sharp research skills — able to quickly identify the right accounts, contacts, and angles for outreach.
• Strong resilience and coachability, adapting messaging based on feedback and market response.
• Genuine curiosity about clients' business challenges, going beyond scripted outreach to build real rapport.

What Success Looks Like

• You consistently meet or exceed monthly/quarterly pipeline generation and qualified meeting targets.
• Account Executives trust the quality of leads you hand off, with strong lead-to-opportunity conversion rates.
• Your CRM records are accurate and current, giving the sales team reliable pipeline visibility.
• You're building genuine market and vertical-specific knowledge (Trucking & Logistics, regulated industries, Engineer-to-Order/Construction), improving conversation quality over time.
• You're on a clear trajectory toward promotion into a closing sales role (e.g., Account Executive).