[Hiring] Business Development Representative @Wayfinder

Role Description

Wayfinder is seeking an Outreach Coordinator (also known as BDR) to lead inbound + outbound sales prospecting and pipeline generation. This role focuses on identifying, engaging, and qualifying new leads, building industry and product knowledge, and sparking meaningful conversations with prospective partners. You’ll work in the early stages of the sales funnel—preparing qualified prospects for handoff to a closer or assessing readiness to adopt Wayfinder’s curriculum.

This role is ideal for someone with experience in business development and education. You’ll engage with education leaders, nurture relationships, and support sales enablement efforts. The ideal candidate brings a collaborative learner’s mindset, a strong understanding of public school systems, and curiosity about education at scale. You’re relationship-driven, persistent, detail-oriented, and adaptable—comfortable balancing external outreach with internal operational work in a growing organization.

Please note, this role will require some travel for conferences.

Responsibilities

• Represent Wayfinder’s products and services by developing a strong understanding of our K–12 solutions and conducting market research to align offerings with the needs of school districts.
• Generate leads and build relationships by nurturing warm prospects and identifying new potential partners across districts nationwide.
• Manage and maintain a sales pipeline by engaging prospects through each stage of the sales journey, from initial outreach to next steps and handoff to sales executives.
• Utilize sales tools and outreach strategies including Salesforce, Outreach.io, cold emailing and calling, and objection handling to create high-quality sales opportunities.
• Articulate Wayfinder’s value propositions clearly and persuasively in written and verbal communication to overcome objections and secure meetings with district decision-makers.

Qualifications

• Bachelor’s degree or 2–5 years of relevant professional experience, including 1–2 years in sales or business development with a track record of exceeding lead generation targets.
• Experience with cold calling, follow-up, and objection handling; energized by persistent outreach and securing meetings with hard-to-reach stakeholders.
• Proven ability to build trust and engage effectively with high-level school district administrators through a warm, curious, and professional presence.
• Strong, polished written and verbal communication skills across phone, Slack, and email.
• Resourceful, analytical thinker who enjoys finding creative solutions and navigating complex challenges.
• Thrives in a fast-paced, evolving environment; adaptable, resilient, and comfortable navigating ambiguity independently.
• Brings enthusiasm, persistence, and a “let’s figure it out” attitude while balancing changing priorities with steady execution.

Preferred experience

• Prior experience or demonstrated interest in the EdTech sector and/or K-12 education.
• Experience working with Salesforce or other CRM software.

Benefits

• 403b: We care about your ability to save for your future.
• Family Focus: Parental leave and flexibility for families.
• Time Off: Unlimited PTO policy to encourage people to get out and see the world.
• Healthcare: Medical, dental, and vision policies + a monthly wellness stipend.
• Goodies: Whatever hardware and software you need to get the job done.
• Team Fun: Regularly scheduled events, annual retreat, and celebrations.
• Learning: Learning & Development Opportunities to grow your skills and career.
• Great team: Working with fun, hard-working, kind people committed to making a difference!
• Flexible culture: We are results-focused and entirely remote.
• And much more! Lots of other perks make this company an incredible place to work.

Compensation

Salary range: $60,000 to $65,000, plus commission for meetings booked and held.

EEO Statement

At Wayfinder, we don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our products, and our community. Wayfinder is proud to be an equal opportunity workplace.

Reasonable Accommodations

Wayfinder is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact HR at [email protected] .

Additional Notice

Please note that this job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties.