[Hiring] Business Development Representative @SPOKE

Role Description

Spoke has proven the product works. What we haven't built yet is a repeatable outbound pipeline engine — and that's what this role exists to build. Today, outbound at Spoke runs through a single function with no inbound queue and no inherited playbook: every opportunity exists because someone made it happen through account research, multi-channel outreach, and disciplined prioritization.

As Business Development Representative, you own that outbound engine end to end. You'll build and run the account-based motion in partnership with demand gen, keep it tightly aligned with sales, and turn a messy account list or an ambiguous market signal into a prioritized, working plan. This is a hands-on builder role today with the mandate to prove the motion, document the playbook, and make the case for scaling the function as it earns it.

What You'll Own and Do

• Primary objective: Generate sales meetings by creating marketing qualified leads, nurturing ICP contacts, and building relationships with senior executives across Spoke's target verticals.
• Tactics and tools at your disposal:
  • Outbound pipeline generation using tools such as Apollo, SmartLead, HeyReach, and LinkedIn.
  • Build and run the account-based marketing (ABM) motion in partnership with demand gen using tools such as Clay and Hubspot.
  • Set the prioritization logic for outbound by monitoring market signals and turning them into a scalable outreach plan.
  • Turn interest and inbound into demand by acting on marketing activities.
  • Use AI and sales engagement tools to personalize at scale.
  • Own the handoff to sales by booking qualified meetings with enough context.
  • Partner with demand gen and sales on what's working through campaign feedback and pipeline reviews.
  • Document the outbound playbook as you build it.

What Success Looks Like

• 30 days: Understand Spoke's ICP, tools in use, and build working relationships with sales and demand gen.
• 90 days: Run a repeatable, documented outbound motion and consistently generate net-new opportunities.
• 6 months: Prove and scale the outbound engine, showing which messaging and channels convert.

Qualifications

• Experience generating B2B SaaS pipeline through outbound prospecting.
• Experience building or owning an ABM motion in partnership with a marketing or demand gen team.
• Comfortable building the playbook rather than inheriting one.
• Fluent with CRM and sales engagement tools (e.g., HubSpot, Smartlead, Apollo, Clay, LinkedIn Sales Navigator).
• Genuine interest in AI, automation, and modern outbound and ABM strategy.
• Curiosity about how regulated industries operate, especially regarding risk and compliance.
• Strong written and verbal communicator.
• Comfortable partnering closely with marketing/demand gen as well as sales.
• 1+ year(s) of outbound prospecting experience.

Benefits

• Pushback, hard challenges, respect.
• New learnings, great teammates, satisfying days.
• Excellent tools, constructive mentoring.
• Great base salary.
• Healthcare.
• Retirement contributions.