[Hiring] Events Director @Ventra Health

Role Description

This is a Director-level individual contributor role with full ownership of Ventra Health’s events strategy, budget, and vendor and contract relationships. This role will handle both strategy and execution. You will partner directly with the SVP and VP of Marketing to build an events strategy that drives Marketing’s demand generation goals, and you will be accountable for the pipeline results it delivers.

Qualifications

• 7-10+ years in B2B event or field marketing, including 3+ years leading a national events program with direct ownership of a multi-million-dollar budget.
• Demonstrated experience negotiating sponsorship, venue, and vendor contracts and making independent strategic investment decisions.
• Experience building events strategy tied to demand generation goals and presenting it to senior executives.
• Experience leading, coaching, or managing team members or agency partners.
• Proven track record running national conference programs, including booth logistics, vendor management, budgets, and onsite leadership.
• Experience producing and hosting live webinars end to end on a platform.
• Exceptional attention to detail and organization.
• Comfort with executives and ability to represent Ventra professionally.
• Willingness to travel up to 25% (seasonally), including 2-4 weekends.
• Strong written and verbal communication.
• Experience with a CRM and marketing automation platform; HubSpot strongly preferred.
• Ability to manage multiple events at once in a fast-paced, lean-team environment.
• Bachelor's degree in marketing, communications, business, or equivalent experience.

Requirements

• Own the enterprise events strategy and make final strategic decisions on which events Ventra attends, sponsors, hosts, or exits.
• Partner with the SVP and VP of Marketing and the SVP of Sales to set annual events strategy, goals, and priorities.
• Own the full events budget: build the annual plan, allocate spend, forecast, and take accountability for budget performance.
• Lead contract and sponsorship negotiations with show organizers, venues, exhibit houses, and agencies.
• Define the events measurement framework and use it to make reallocation decisions.
• Build and develop the events team, set priorities, and establish standards, processes, and playbooks.
• Own execution for the national event program (6-10 national shows/year).
• Manage contracts, sponsorship packages, booth space, and vendors.
• Lead onsite booth build and tear-down, staffing schedules, lead capture, and problem solving.
• Coordinate internal attendees and deliver post-event follow-up.
• Support regional shows led by Sales and plan account-based programming.
• Own the webinar process from start to finish.
• Work with Marketing ops to manage an event campaign in HubSpot for every event.
• Maintain the master events calendar, planning timeline, and budget tracker.
• Evaluate each event against defined goals and recommend what to keep, scale, or cut.
• Manage agencies and vendors.

Benefits

• Eligible for Ventra performance-based incentive plan.
• Referral bonus for referring friends to join the team.

Company Description

Ventra is a leading business solutions provider for facility-based physicians practicing anesthesia, emergency medicine, hospital medicine, pathology, and radiology. Focused on Revenue Cycle Management, Ventra partners with private practices, hospitals, health systems, and ambulatory surgery centers to deliver transparent and data-driven solutions.