[Hiring] Events Director @Ventra Health, Inc.

Role Description

This is a Director-level individual contributor role with full ownership of Ventra Health’s events strategy, budget, and vendor and contract relationships. This role will handle both strategy and execution. You will partner directly with the SVP and VP of Marketing to build an events strategy that drives Marketing’s demand generation goals, and you will be accountable for the pipeline results it delivers.

Qualifications

• 7-10+ years in B2B event or field marketing, including 3+ years leading a national events program with direct ownership of a multi-million-dollar budget.
• Demonstrated experience negotiating sponsorship, venue, and vendor contracts and making independent strategic investment decisions.
• Experience building events strategy tied to demand generation goals and presenting it to senior executives.
• Experience leading, coaching, or managing team members or agency partners.
• Proven track record running national conference programs, including booth logistics, vendor management, budgets, and onsite leadership.
• Experience producing and hosting live webinars end to end on a platform.
• Exceptional attention to detail and organization.
• Comfort with executives.
• Willingness to travel up to 25% (seasonally).
• Strong written and verbal communication.
• Experience with a CRM and marketing automation platform; HubSpot strongly preferred.
• Ability to manage multiple events at once in a fast-paced, lean-team environment.
• Bachelor's degree in marketing, communications, business, or equivalent experience.

Requirements

• Own the enterprise events strategy and make final strategic decisions on which events Ventra attends, sponsors, hosts, or exits.
• Partner with the SVP and VP of Marketing and the SVP of Sales to set annual events strategy, goals, and priorities.
• Own the full events budget: build the annual plan, allocate spend, forecast, and take accountability for budget performance.
• Lead contract and sponsorship negotiations with show organizers, venues, exhibit houses, and agencies.
• Define the events measurement framework and use it to make reallocation decisions.
• Build and develop the events team, set priorities, and establish standards, processes, and playbooks.
• Own execution for the national event program (6-10 national shows/year).
• Manage contracts, sponsorship packages, booth space, shipping, vendors, and the event budget.
• Coordinate internal attendees, run-of-show, and executive briefings.
• Deliver post-event follow-up: lead handoff to Sales/BDRs, MQL identification, and a post-event ROI report.
• Support regional shows led by Sales: contract and invoice support, event kit and materials ordering.
• Plan and execute account-based programming: user groups, client advisory boards, client panels at events, and VIP experiences.
• Own the webinar process from start to finish.
• Track registrations, attendance, engagement, and pipeline influence, and report results monthly.
• Work with Marketing ops to manage an event campaign in HubSpot for every event.
• Maintain the master events calendar, planning timeline, and budget tracker.
• Evaluate each event against defined goals and recommend what to keep, scale, or cut for next year.
• Manage agencies and vendors.

Benefits

• Eligible for Ventra performance-based incentive plan.
• Referral bonus program for referring friends.

Success Measures

• Events ROI and pipeline contribution against demand generation goals.
• Strategic alignment with and credibility among SVP and VP of Marketing.
• Budget ownership: spend efficiency and cost per opportunity improvement year over year.
• Contract savings and terms secured through negotiation.
• Development of the events team and its processes.
• Pipeline generated and influenced per event.
• Meetings booked and held at each event.
• Event and webinar attendance and registration-to-attendance conversion.
• On-time lead handoff and follow-up.
• Budget adherence and on-time, error-free execution.
• Internal stakeholder satisfaction (Sales, executives, Customer Success).

Knowledge, Skills, and Abilities

• Experience in healthcare, healthcare IT, revenue cycle management, or professional services selling to physician groups, hospitals, or health systems.
• Experience supporting ABM programs and measuring event ROI tied to pipeline.
• Experience planning VIP events.
• Comfort using AI tools to speed up first drafts, run-of-show, scripts, and reporting.

How You Work

• You treat the checklist as a living document and you're the one who builds it.
• You are as comfortable with a spreadsheet and a shipping manifest as you are with a CEO at a reception.
• You push for clear goals before the event and honest results afterward.
• You work in the open: weekly updates, a shared calendar, and a clear owner for every task.
• You're a team player who can partner with Sales, Customer Success, Content, Design, and Marketing Ops.
• You own outcomes, not just tasks.
• You think like a business owner: every dollar spent at an event should have a clear return.
• You are a trusted strategic partner to the SVP and VP of Marketing.

Compensation

Base Compensation will be based on various factors unique to each candidate including geographic location, skill set, experience, qualifications, and other job-related reasons. This position is also eligible for a discretionary incentive bonus in accordance with company policies.