[Hiring] SEO & AEO Copywriter @Zip

Role Description

We're hiring a contract SEO & AEO Copywriter to work directly with our SEO/AEO Manager and alongside our content marketing team. You'll be responsible for producing high-quality blog posts, landing pages, and web copy that rank in traditional search and get cited by AI answer engines like Perplexity, ChatGPT, Google AI Overviews, and others.

This isn't a keyword-stuffing gig. We need a writer who thinks in topic clusters, writes for real humans first, and understands that today’s rules of search are changing fast. Every new product we ship and every category narrative we push creates dozens of content opportunities. You'll help us capture them.

What You'll Do

• Write and optimize blog posts, pillar pages, landing pages, and web copy targeting high-value keyword clusters in the procurement and finance space.
• Structure articles using an "answer-first" framework: lead with a direct, specific answer to the reader's question, then layer in context and depth, optimizing for AI Overviews and answer engines, not just traditional SERPs.
• Build out topic clusters that comprehensively address the sub-questions a user might have around a given theme, rather than mechanically targeting individual keywords.
• Refresh and update existing content to improve rankings, incorporate new messaging (e.g., agentic AI, procurement orchestration), and align with current search intent.
• Write compelling meta titles, H1s, and descriptions that earn clicks; short-form copy matters here as much as long-form.
• Collaborate with Zip’s SEO/AEO Manager on content briefs, keyword research inputs, and editorial calendars.
• Work with subject matter experts across product marketing, research, and our advisory team to ensure technical accuracy and depth.

Qualifications

• 3+ years of experience writing SEO content in B2B SaaS, fintech, or enterprise software with ranking results you can point to.
• A portfolio that demonstrates entity-based, topic-cluster thinking, not just "I wrote a blog post targeting [keyword]."
• Strong understanding of how LLMs and answer engines (Perplexity, ChatGPT, Google AI Overviews) retrieve and cite information, and a proven ability to write content that is both human-readable and structured for AI crawlability.
• You default to covering the full scope of a user's intent rather than obsessing over keyword density; if someone hands you 50 keywords, you know you don't need to use all 50.
• Ability to write in a clear, authoritative, non-generic voice. We're not looking for content that reads like it was written by a prompt. Zip's content is direct, a little opinionated, and never boring.
• Comfort writing about complex topics (procurement workflows, AP automation, spend management, AI agents) for a senior enterprise audience without dumbing things down or losing clarity.
• Experience with SEO tools like Ahrefs, SEMrush, Clearscope, or similar.
• Familiarity with CMS publishing workflows (we use Webflow).

Nice to Have

• Experience writing content specifically optimized for AI answer engines or featured snippets.
• Background in procurement, finance, or supply chain content.
• Understanding of schema markup or structured data as it relates to content.
• Experience using AI writing tools as part of a production workflow.

How to Apply

Send us a brief note on your approach to making content stand out when everyone's following the same SEO playbook. Include 2-3 samples of content you've written that ranks, and tell us why it works.

The hourly rate for this role is $50-65 an hour. The pay for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.