[Hiring] Senior Manager of Copy and Brand Storytelling @Grüns

Role Description

Hello, future Sr. Manager of Copy and Brand Storytelling. This is the person currently in your role. For full dramatic effect, please read this in Dakota Johnson’s voice. I don’t like job descriptions. They’re boring, and I'm convinced no one actually reads them. Plus, I don’t think a regular JD is capable of capturing the true magic of what it is to work here. Don’t worry, there are actual bullet points down below for those of you who need things like “responsibilities” and “qualifications.”

Here's what you really need to know:

• The creative team at Grüns is 1 of 1.
• This job is extremely vibe-based.
• Nothing is that serious, except for how much everyone cares about the work and each other.
• We’re looking for someone who doesn’t take themselves too seriously.
• It’s a gummy bear brand. As long as you don’t get us sued, for God's sake, have some fun.

You are, quite literally, the voice of the brand.

• Own pretty much everything Grüns has to say: campaigns, scripts, new brand launches, collaborations, retail.
• This isn’t a job for someone who waits around to be told what to do.
• If you think something could be better, make it better. If you have an idea, pitch it.
• You have a ridiculous amount of creative freedom.

About that partner in crime:

• You’ll manage our Junior Copywriter.
• Provide thoughtful feedback and help her develop her voice and instincts.
• Genuinely enjoy mentoring someone.

You shouldn’t just be a writer:

• Concept social ideas alongside our Social Media Manager.
• Write scripts that shape how the brand comes to life across various platforms.
• Work with our Art Director and Creative Director to build entirely new brands.
• Partner with our SVP and VP of Brand to flesh out collaborations.
• Work with Legal to ensure compliance.
• Collaborate with Retail to bring the brand to life in-store.
• Work with Growth and Ecomm to maintain brand integrity online.

If you don't put your cart back at the grocery store, you need not apply.

This is one of the first things I wrote to describe the Grüns brand if it were a person, but it also happens to describe the people here pretty perfectly. Nobody’s above the small stuff, nobody has an ego, and nobody leaves their cart in the middle of the parking lot.

Alright, I’m done here. Good luck out there. And just know I’ll be extremely jealous of whoever gets this job (it’s a really good one).

Actual JD or whatever:

• Own and evolve the Grüns voice across campaigns, launches, social, retail, partnerships, and wherever else the brand shows up.
• Manage and mentor our Junior Copywriter, providing creative direction, thoughtful feedback, and room to grow.
• Write scripts across TV, social, digital, and brand campaigns.
• Develop campaign concepts, messaging, naming, and brand narratives.
• Partner with the Social Media Manager to concept social-first ideas and recurring content.
• Work alongside the Art Director, Creative Director, and SVP of Brand to develop new brands from the ground up.
• Partner with the SVP and VP of Brand to develop the creative narratives behind collaborations and partnerships.
• Work closely with Legal to turn claims and product benefits into understandable language.
• Partner with Retail to bring Grüns to life in-store through messaging, storytelling, signage, displays, and more.
• Collaborate with Growth and Ecomm to bring campaign ideas and brand storytelling to life across the site and performance channels.
• Push the brand somewhere new without losing what makes it Grüns.

Qualifications

• 8+ years of experience in brand storytelling, copywriting, advertising, editorial, entertainment, or another creative discipline.
• Comedy experience and a quippy, funny voice (without being cheesy) is a must.
• Experience operating at a senior creative level within a CPG brand, agency, start-up, or similarly fast-moving environment.
• An exceptional portfolio that proves you can think conceptually.
• Experience building the language behind 360 campaigns.
• Finger on the pulse of culture, internet happenings, and what people are talking about.
• Experience managing, mentoring, and giving feedback to writers.
• The ability to work closely with various teams, including designers, art directors, strategists, marketers, and executives.
• A strong point of view without the ego that sometimes comes with having one.
• An instinct for making brands feel like they belong in culture.
• A general disdain for AI but an openness to work with it to make your life easier.

Benefits

• Base salary range of $140,000-$160,000 plus bonus depending on experience.
• Comprehensive benefits package designed to support well-being and growth.

Company Description

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients.

• We aim to fix the issues with low-quality ingredients and small nutrient doses.
• Grüns is comprehensive nutrition, made convenient and delicious.

What we care about:

• Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard.
• Own It: We take complete ownership of outcomes and collaborate deeply.
• Drive Impact, Urgently: We measure impact, not effort, and work smart and hard.