[Hiring] Brand Strategy Manager @Cousera Internal Rehire Job Board

Role Description

Coursera and Udemy are becoming one company — and we need you to help define our next chapter. This is a rare chance to shape a brand from the ground up at real scale: millions of learners, thousands of enterprise customers, and two respected names coming together into something new.

As a Brand Strategy Manager, you'll take ownership of core workstreams in the evolution of our brands from day one:

• Building your own points of view, frameworks, and recommendations from research and cross-functional input.
• Reporting to our Senior Brand Strategy Lead and working at the center of a small, fast-moving team.
• Bringing the unified brand strategy to life for a key business segment.

This is a role for someone who wants real ownership, thrives in an environment that demands speed and rigor, and wants to build something rather than maintain it.

Qualifications

• 5–8 years of experience in brand strategy, brand marketing, or a closely related strategic role (agency or in-house).
• Demonstrated experience turning research and ambiguous input into clear strategic recommendations rather than synthesis or reporting.
• Ability to work independently with limited oversight in a lean team environment.
• Experience developing brand architecture, positioning, or messaging frameworks (B2B, B2C, or both).
• Demonstrated ability to write and synthesize at a level suitable for decision-ready materials.
• Experience working with or managing external agencies.
• Ability to operate in fast-moving, deadline-driven environments aligned with a fixed E-Team gate cadence.
• Experience navigating a company merger, rebrand, or brand-architecture consolidation (a plus).

Requirements

• Lead assigned strategic workstreams for the rebrand (e.g., competitive/category analysis, brand architecture scenarios, positioning territories, proof points).
• Synthesize research and business input into clear strategic implications.
• Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials.
• Support and help facilitate workshops and decision sessions.
• Support agency development by prepping strategic inputs and evaluating agency work.
• Own brand activation for an assigned business segment.

Benefits

• Competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones.
• Comprehensive health and wellness benefits.
• Bonus and RSU equity programs.
• Global perks designed to help you grow and thrive.

Company Description

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [email protected].