[Hiring] Senior Manager, Performance Creative @Ritual

Role Description

As Senior Manager, Performance Creative, you will own the creative engine behind Ritual's paid acquisition, accountable for one outcome: creative that efficiently acquires new customers at scale. Reporting to the Director of Growth Marketing, you will set our performance creative strategy, lead a Growth Creative Strategist and an in-house team of creatives, and direct a roster of external creative agencies and creator partners. Together, you will turn performance data, customer insight and culture into a steady pipeline of winning ads across Meta, TikTok, YouTube and emerging channels.

This is a player-coach role. You will set the bar for great performance creative at Ritual, coach internal and external partners to meet it, and stay close enough to the work to brief, critique and approve it yourself.

What you'll do

• Own creative performance outcomes: Accountable for creative's contribution to customer acquisition cost, measured through hit rate, testing velocity, the volume and diversity of new concepts in market, and efficiency metrics such as CPMR, CVR, CAC, and hook rate.
• Set the strategy and roadmap: Build quarterly and monthly performance creative roadmap tied to acquisition goals, product launches and promotional moments. Decide which angles, audiences (micro and macro), formats and channels get prioritized.
• Lead and develop your team: Manage and coach a Growth Creative Strategist and an in-house team of video, motion and design creatives. Set clear priorities, give direct feedback, and grow the team's strategic range.
• Direct external creative partners: Own the relationships, scopes, briefs and output quality across our creative agencies, creators, and UGC and KOL programs.
• Run a disciplined testing program: Own the creative testing framework across hooks, formats, offers, audiences and funnel stages, from hypothesis to read to next iteration.
• Build the creative operating system: Forecast creative volume and refresh cadence based on spend, campaign priorities and creative fatigue.
• Approve, align and communicate: Serve as the final approver for performance creative before launch, in partnership with our Creative and Regulatory teams.

Who you are

• Accountable: You own the result, not just the process.
• A coach and inclusive partner: You make the people around you better through clear direction, honest feedback and respect.
• Creative and analytical: You can tell a great hook from a good one, and you can prove it with data.
• Systems-minded: You build the processes that let a team and its partners scale output without losing quality or clarity.
• Decisive and resilient: You make calls with imperfect information, stop what isn't working, and double down on what is.
• Curious and growth-oriented: You track platform changes, cultural trends and competitor creative.
• Brand-minded and principled: You know performance creative can drive efficiency and build the brand at the same time.

What you'll need

• 7+ years of experience in performance creative, creative strategy or growth marketing, ideally at a DTC or omnichannel consumer brand.
• 3+ years of people management experience, including managing creative strategists, editors, designers and copywriters.
• A track record of improving acquisition efficiency through creative on Meta and TikTok; experience with YouTube, Amazon and emerging channels is a plus.
• Experience directing multiple external creative agencies and creator partners at volume, including building or scaling a UGC or influencer creative program.
• Strong command of creative testing methodology, performance metrics (such as CAC, CVR, CTR, hook rate and hold rate) and creative analytics tools (such as Motion).
• Experience building creative operations, including volume forecasting, intake and briefing processes, naming and tagging taxonomies, and reporting.
• Experience working within regulatory or claims review processes; health, wellness, supplements or other regulated categories preferred.
• Familiarity with AI-assisted creative production and the guardrails it requires.
• Excellent written and verbal communication, including presenting creative strategy and results to senior leadership.

Compensation

• Pay Range: $130,000 - $170,000
• Your base salary is one part of your total compensation package.
• This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc.

What We Offer

• Health & Wellness:
  • Medical, Dental, Vision, and Life Insurance
  • Healthcare & Dependent Care FSA
  • Mental health support via Wellness Coach
  • Pet insurance discount
  • 10 Wellness Days per Year (Final Friday of every month)
  • Free Ritual subscription during your tenure
  • Annual Wellness Stipend
  • Monthly wellness activities
• Financial & Career Support:
  • 401(k) Match (up to 4%)
  • Equity participation through stock options
  • Monthly Technology Stipend
  • New Hire Work From Home Stipend
• Family & Flexibility:
  • 5 months of gender-neutral parental leave for eligible team members
  • Flex Time for birthing parents
  • Family Planning via Maven Clinic
  • Monthly Childcare Allowance
• Time Off:
  • Unlimited PTO (with a 10-day minimum to recharge)
  • 11 Paid Company Holidays
  • Additional company time off for holidays that fall around a weekend
  • Winter Break (Christmas - New Years)
  • Holiday Diversity Policy
  • 2 Days to volunteer (Days of Action)
  • Focus Fridays for self-development and deep work