[Hiring] Senior Direct Response Copywriter @MM Coaching Limited

Role Description

We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.

Responsibilities

• Market research and ideation
• Writing copy for ads, the VSL, funnel pages, and emails
• Briefing the video editors and reviewing cuts against your script
• Reviewing the analytics and iterating on what the numbers show
• Keeping all copy within ad platform policies

You'll report to the Head of Paid Marketing and work closely with the founder.

Qualifications

• Excellent written and spoken English, at a native or near-native level
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
• Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
• Written Meta ad copy at volume, week after week, and tracked which concepts won and why
• Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
• Able to give this role at least 20 hours a week, ideally 30 or more, with at least 3 hours a day overlapping European hours

Requirements

• You have written for an offer built on emotions and relationships- men’s or personal transformation, grief, parenting, therapy-adjacent- rather than only make-money-online.
• Comfortable reviewing a rough cut against your script and giving an editor clear notes
• Experience with ActiveCampaign, GoHighLevel, ClickFunnels, Hyros
• Experience with testimonial and case study ads
• You've managed or mentored writers or editors
• You've run your own business or built something inside one
• Worked inside a company or offer doing $500,000+ per month in revenue
• Copy you personally wrote has sold at least $1 million in revenue, with numbers you can show and someone who can confirm them
• Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
• Operated in a compliance-sensitive vertical where ad copy could get an account restricted

What You'll Be Doing

• Ads: Write new concepts and iterations based on the angles and customer profiles set by the Head of Paid Marketing.
• Creative direction: Manage the video editors, write briefs and shot lists, and ensure the final ad is right.
• VSL and funnel copy: Write VSLs, opt-in pages, sales pages, TSLs, retargeting copy, and longer pieces like webinars or case studies.
• Email: Send daily broadcasts, write nurture sequences, and report on email revenue and deliverability.
• Research: Read flagged sales calls, keep objection lists and customer language docs updated, and analyze competitor ads.
• Compliance: Write to claims standards and flag anything risky before review.
• AI: Use AI for research, structure, and reviewing your own work, while ensuring the writing itself is original.

Benefits

• Work from Anywhere - Fully remote position | Full-time
• Flexible Hours - Structure your workday in a way that fits your life, with at least 3 hours of daily overlap with European or Dubai working hours

Interested in Joining Us?

Please review the job description carefully. If your experience aligns with the role and this opportunity excites you, we’d love to hear from you.

Note: We appreciate the time you put into applying. Our review process takes 1–2 weeks, and we’ll reach out if you’re shortlisted. If you haven’t heard from us within two weeks, we won’t be progressing your application this time.

Thank you for your interest in Marriage Reset!