[Hiring] Senior Direct Response Copywriter @MM Coaching Limited

Role Description

We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.

Our historic winning ads don't perform as they used to, and the new winners bring in lower-quality leads. We are running a marketing turnaround under a new Head of Paid Marketing, and this is the seat that writes it.

Responsibilities

• Market research and ideation
• Writing copy for ads, the VSL, funnel pages, and emails
• Managing the editing team
• Reviewing the analytics and iterating on what the numbers show
• Keeping all copy within ad platform policies

Qualifications

• Excellent written and spoken English, at a native or near-native level
• Worked inside a company or offer doing $500,000+ per month in revenue
• Copy you personally wrote has sold at least $1 million in revenue
• Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls
• Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
• Written Meta ad copy at volume, week after week
• Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution
• Directed video editors or designers from a written brief through to the finished creative
• Done real voice-of-customer research and turned it into copy
• Operated in a compliance-sensitive vertical where ad copy could get an account restricted
• At least 3 hours a day of overlap with European working hours
• Able to commit full-time to this role, without other clients, retainers, agencies, or freelance work alongside it

Requirements

• A real understanding of what couples go through when a marriage is in crisis
• Experience in relationship coaching, personal development, or a similar niche
• ActiveCampaign, GoHighLevel, ClickFunnels, Hyros
• Experience with testimonial and case study ads
• Managed or mentored writers or editors
• Run your own business or built something inside one

What You'll Be Doing

• Ads: Write new concepts and iterations based on the angles and customer profiles set by the Head of Paid Marketing.
• Creative direction: Manage the video editors, write briefs, and ensure the final ad meets standards.
• VSL and funnel copy: Write VSLs, opt-in pages, sales pages, TSLs, retargeting copy, and longer pieces like webinars or case studies.
• Email: Send daily broadcasts, write nurture sequences, and report on email revenue and deliverability.
• Research: Read flagged sales calls, maintain objection lists, and analyze competitor ads.
• Compliance: Write to claims standards and flag risky content before review.
• AI: Use AI for research, structure, and reviewing your work, ensuring the writing remains original.

What Success Looks Like

• After 6 months, ads are bringing in qualified calls at a lower cost.
• After 12 months, the funnel speaks the customer's language from the first ad to the last email.

Benefits

• Work from Anywhere - Fully remote position
• Flexible Hours - Structure your workday with at least 3 hours of daily overlap with European working hours
• Direct Founder Access - Work closely with the founder and the Head of Paid Marketing
• Ownership & Impact - Write the message behind a marketing turnaround
• Ongoing Growth - Access to training, resources, and development opportunities