Role Description
We’re looking for a Senior Content Strategist to join our team and play a key role in delivering impactful digital experiences. In this role, you’ll collaborate cross-functionally with strategists, UX designers, developers, and project managers to shape and execute content strategies that drive meaningful business outcomes. You’ll lead both ongoing retainer programs and new consulting engagements, applying a platform-agnostic approach to solve diverse business challenges.
What you’ll do:
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Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs.
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Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements.
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Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities.
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Conduct industry and competitive reviews to identify content gaps and strategic opportunities.
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Perform detailed content audits and gap analyses to evaluate performance against business objectives.
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Build and maintain content inventories to support site migration planning, information architecture design, and content governance.
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Partner with SEO specialists to integrate search best practices into content strategies.
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Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development.
Qualifications
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A strategic thinker with a passion for storytelling and content that delivers measurable results.
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Naturally curious and proactive about staying ahead of trends in content strategy, UX, and digital marketing.
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Comfortable navigating ambiguity, shifting priorities, and fast-paced project environments.
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A strong communicator with excellent writing, presentation, and facilitation skills.
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Detail-oriented and organized, with a knack for managing complex projects and deliverables.
Requirements
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7–10 years of content strategy experience, ideally within an agency or consulting environment.
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A bachelor’s degree in marketing, communications, business, or a related field.
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Proficiency with content management systems, keyword research tools, and SEO fundamentals.
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Willingness and ability to apply AI-driven techniques to the content strategy process to drive efficiencies.
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Strong storytelling and content presentation skills, with the ability to influence stakeholders.
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Advanced organizational and time-management abilities.
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Familiarity with Microsoft Excel, Google Workspace tools, and analytics platforms.
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Experience with Agile methodology is a plus.
Company Description
At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways.
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Lock arms: We forge relationships that make our impact 1,000x stronger.
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Show hustle: We anticipate opportunities and find ways to execute the exceptional.
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Embrace change: We welcome the unexpected and constantly anticipate what’s next.
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Elevate empathy: We listen before we take action and hold ourselves to a higher standard of accountability.
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Never settle: We motivate each other to push past the easy answers and arrive at bigger, more inspiring ideas.