[Hiring] Meta Ads Script Writer @Lokal App

Role Description

We are looking for a creative and detail-oriented Script Writer to join our dynamic content team. The ideal candidate will have a deep understanding of short-form storytelling, social media trends, and audience psychology. You’ll be responsible for conceptualizing and writing engaging scripts for videos, ads, and branded content that resonate with Hindi-speaking audiences across platforms like Instagram, YouTube, and Facebook.

Key Responsibilities

• Create compelling short-form scripts (under 60 seconds) with strong storytelling flow.
• Translate content from Regional Language to English and English to Regional Language.
• Write sharp, attention-grabbing hooks to maximize engagement and retention.
• Craft platform-specific content for Instagram, YouTube, Facebook, and other channels.
• Analyze ad metrics (CTR, watch time, drop-off rates) to refine creative strategy.
• Collaborate closely with video editors, designers, and creative strategists to bring ideas to life.
• Translate copy ideas into strong visual narratives and impactful storytelling sequences.
• Identify and adapt to emerging content and creative trends.
• Simplify complex ideas into relatable and emotionally resonant content.
• Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy.
• Provide creative inputs during production to ensure content quality and tone consistency.

Qualifications

• Any Bachelor’s degree.
• 1–3 years of experience in content writing, scriptwriting, or copywriting (preferably digital/video content).
• Proven ability to write short-form content with a strong storytelling structure.
• Strong command over Regional Language and English (written and spoken).
• Deep understanding of Indian audiences and cultural nuances.
• Familiarity with digital metrics and performance-based storytelling.
• Must bring their own laptop to perform day-to-day tasks.

Benefits

• We’re scaling fast with strong fundamentals, on a mission to empower millions through AI and access.
• At Lokal, you’ll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.