[Hiring] Marketing Writer @Canadian Bank Note Company

Role Description

The Marketing Writer is responsible for the words behind BUMP's brand and the campaigns we run for our customers, across everything from short-form promotional messaging to long-form content and sales materials. This role sets the tone for each campaign and makes sure it holds up wherever an audience encounters it, working shoulder to shoulder with designers and paid media so the writing, the visuals and the media buy tell the same story. It's a fit for a writer who can move between brand voices and formats quickly, and who understands how marketing decisions are made.

Responsibilities

• Write ad copy, email and SMS, and organic social for partners and for BUMP
• Draft web copy for partner sites and our own, plus copy that lives inside graphics and creative assets
• Produce one-pagers, reports, blogs and sales/marketing collateral
• Develop the "voice" and key messaging for a campaign and keep it consistent across every channel
• Partner with designers and paid media to align copy with the creative and the media plan
• Adapt tone by audience and partner

Qualifications

• Legally eligible to work in Canada
• Fluent in English (speak, read, write)
• Ability to travel as required (approx. 1 week/year)
• Post-secondary education in marketing, communications, journalism, English or a related field
• 2 years of professional writing experience in an agency, in-house marketing team or brand environment
• A portfolio showing range across short-form promotional copy and longer-form content
• Working knowledge of:
• How marketing campaigns are planned, funded and measured
• Brand voice development and messaging frameworks
• Email and SMS marketing conventions and strategy
• Organic and paid social platform formats and character limits
• SEO fundamentals and writing for the web
• Editorial standards, self-editing and proofing
• Experience writing from a creative brief and taking direction from designers, media planners and clients
• Ability to manage several deadlines at once and work in a shared project management tool

Preferred Qualifications

• Fluent in French (speak, read, write)
• 4 years of writing experience, including work for external clients or partners
• Experience in professional sports, charitable fundraising, or lottery and gaming
• Experience writing for regulated or compliance-sensitive marketing
• Copywriting experience for paid media, including testing subject lines, headlines and ad variants
• Comfort reading campaign performance data and using it to sharpen the next round of copy
• Hands-on experience with a CMS or email platform (Webflow, Shopify, WordPress, Klaviyo or similar)
• Hands-on experience with web design, graphic design or paid social (Meta) campaign management

Benefits

• An industry-leading defined contribution pension plan with company matching contributions (up to 5%) and payment of service fees
• Best-in-class health, medical, and life insurance benefits
• Access to virtual and telehealth services and apps
• Very progressive fertility, adoption, and surrogacy benefits to support all definitions of family

Compensation

CAD 52000 - CAD 65000 yearly