[Hiring] Freelance SEO & GEO Content Writer @Reolink

Role Description

We are looking for an experienced Freelance SEO & GEO Content Writer with a deep understanding of the French market. In this role, you will do more than write traditional SEO blog posts. You will create high-quality, well-structured content designed to perform in both traditional search engines (e.g., Google) and AI-powered search environments (e.g., Google AI Overviews, ChatGPT, and Perplexity). Your content should be clear, trustworthy, and user-focused. You understand search intent, answer real user questions, and create content that helps strengthen our brand visibility and business growth in France.

Key Responsibilities

• Content Creation: Research and write high-quality, practical, and engaging French-language blog posts (such as troubleshooting guides, product comparisons, and solution-oriented articles) that resonate with French consumers.
• SEO & GEO Optimization: Align content with user search intent and implement relevant keyword and SEO strategies. Structure articles using concise Q&As, clear H2/H3 hierarchies, bullet points, and tables to improve readability and optimize content for AI-powered search and answer systems.
• Content Marketing & Conversion: Write with a business-oriented mindset. Seamlessly integrate product value propositions into real-world use cases to help users make informed decisions without sounding overly promotional or sales-driven.
• Localization & Compliance: Ensure all content reflects French cultural nuances and is tailored to the expectations and needs of the local audience. Consider relevant local regulations and market-specific requirements (e.g., data privacy, housing and rental practices, and safety standards).

Qualifications

• Language Skills: Native-level French with excellent grammar, natural phrasing, and a professional, trustworthy writing style. Good English skills for collaboration with our international team. Chinese language skills are a plus.
• Proven Experience: 1–2+ years of experience in SEO writing, content marketing, copywriting, or related fields. Experience in tech, e-commerce, smart home, or security-related industries is a strong plus.
• SEO & GEO Awareness: Strong understanding of modern SEO principles and an interest in emerging trends related to GEO. Understand how content should be structured to answer complex user queries clearly, accurately, and effectively.
• Research & Fact-Checking: Strong independent research skills. You rely on credible sources, data, and in-depth analysis rather than generic AI-generated content.
• Remote Collaboration: Self-motivated, reliable, and comfortable working in an asynchronous environment. Proficient with common remote collaboration and communication tools (e.g., Google Workspace).
• Analytics & SEO Tools: Experience using Google Analytics (GA4) and Google Search Console (GSC) to analyze content performance and organic visibility. Experience with SEO tools such as Ahrefs or Semrush is a plus.

Company Description

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions. Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.