[Hiring] Freelance Russian Kazakh Copywriter @WPP Production

Role Description

The Writer is responsible for writing headlines and adapting our Technology client’s marketing communications from US copy to the local-market language, including web, in-store, direct mail and other customer-facing materials, while ensuring brand consistency, cultural relevance and compelling style of all messaging across products and services. This role requires a creative and strategic thinker with a passion for language and a deep understanding of cultural nuance.

• Creatively localize a wide range of marketing and communication materials, ensuring cultural and linguistic alignment with the brand values and tone.
• Adapt and transcreate US English content, including headlines, into the local-market language while preserving intent, voice, and style.
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
• Review and validate final in-context materials (in-situ validation) to confirm messaging quality and consistency across formats and platforms.
• Review, rewrite and validate translated marketing copy and raw machine translation output.
• Collaborate closely with a team of fellow writers, project managers, producers, editors and post-editors to ensure smooth processes and best practice in Language validation.
• Provide creative insights where necessary.
• Use software tools and validation platforms (including CAT tools, simulators and AI) effectively during the localization workflow.
• Propose process improvements and workflow optimizations to project stakeholders.

Qualifications

• Native-level fluency in the local-market language and excellent command of written and spoken English.
• Creative thinker with strong creative writing and transcreation skills, with the ability to adapt tone and style for different contexts and audiences.
• Bachelor’s or master’s degree in communications, Marketing, Linguistics, or a related field.
• 5+ years of experience in copywriting, transcreation, or localization—either agency-side or in-house.
• Experience working on international and local brands, consumer tech, digital content, or global brand localization.
• Knowledge of technical writing principles and the ability to simplify complex concepts for broader audiences.
• Specialist in understanding language subtleties and tailoring creative nuances to the local language, especially for headlines.
• Proven experience in localizing marketing copy while maintaining brand voice and messaging consistency.
• Demonstrated experience leading editorial or localization teams, with a practical understanding of workflow management and delegation.
• Great communication skills and ability to explain creative choices to non-native speakers (for instance through rationales).
• Strong attention to detail and ability to manage multiple projects simultaneously under tight deadlines.
• Technically proficient with localization tools (CAT tools, CMS platforms, etc.); familiarity with consumer tech products and ecosystems is a plus.

Company Description