[Hiring] Editor @WATT Global Media

Role Description

Responsible for contributing to and implementing the company’s strategic objectives for editorial content for Petfood Industry magazine, Petfood Forum, digital and related media and products to increase audience and client engagement.

Essential Duties and Responsibilities

• Content Strategy and Planning:
  • Creates editorial calendar for magazine and ensures highlighted topics engage both the audience and clients.
  • Tracks and analyzes audience engagement data, using GA4 and digital magazine platform statistics, to understand what topics and content are resonating with audience; adjusts content strategy and development accordingly.
  • Ensures continuous improvement of media products.
  • Willingness to trial and utilize artificial intelligence applications in alignment with corporate objectives.
• Editorial Coordination and Editing:
  • Works with the Editor-in-Chief to prioritize and schedule magazine work assignments.
  • Reviews copy and corrects errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines.
• Writing and Multimedia:
  • Writes features for magazine and online.
  • Responsible for monthly column in Petfood Industry and for regular digital products such as podcast episodes, video chats and blog posts.
  • Promotes content and products on social media.
• Events, Webinars and Representation:
  • Contributes to development of content for Petfood Forum events, including identifying potential topics and speakers, and reviewing abstract submissions.
  • Develops and moderates editorial and commercial webinars.
  • Represents the Petfood brands and products at trade shows and conferences.

Qualifications

• Bachelor’s degree in journalism, communications, or equivalent.
• Five to eight years of experience as a reporter or editor, background in covering animal nutrition, business or science preferred.

Requirements

• Experience working on and leading projects with a proven record of achieving results.
• Experience working as an editor with Web and print responsibilities.
• Comfortable appearing in and producing multimedia content, including video and audio recordings.
• Ability to identify and understand client objectives and inform sales staff of client needs and make suggestions of which WATT products are best suited for these clients.
• Ability to meet print production deadlines in a fast-paced environment in addition to performing other duties for events and web.
• Knowledge of basic SEO and GEO language and best practices and ability to apply those best practices.
• Ability to report and write accurately and efficiently with minimal need for editing.
• Proficiency in collaborative technology, such as Trello, ShareFile, Teams, GoToMeeting/GoToWebinar, Zoom.
• Proficiency in social media tools, such as Facebook, X, LinkedIn, YouTube.
• Proficiency in Microsoft Office Suite.
• Knowledge of a content management system, such as Mindful.
• Ability to train and work collaboratively with others and give constructive feedback.
• Critical thinking — Use of logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Quality control analysis — Oversight of products and processes to evaluate quality or performance.
• Time management — Able to achieve results on schedule in a self-directed environment.

Physical Requirements

• Works in a Results-Only Work Environment – unspecified location.
• Must operate office equipment, machines, and computer.
• May walk, bend, stoop, lift and carry up to 15lbs.
• May stand for long periods of time, up to 8 hours, if participating in events.
• Work requires close vision.

Work Environment

• Results-Only Work Environment (ROWE). Works in virtual team environment where culture, distance, time, and language are considerations to effective working relationships.
• Works individually and in a team environment to accomplish goals and responsibilities.
• May travel domestically and internationally up to 20% of time.

Supervisory Responsibilities

• None

Working Relationships

• Internal: Works with all WATT staff.
• External: Communicates with all advertisers, subscribers, affiliated industry organizations, vendors, and event participants.