[Hiring] Content Senior Director @Onnit Labs, Inc.

Role Description

Onnit is reinvigorating our content strategy and how people will see it. We're looking for a Content Senior Director to make Onnit the most watched, most shared, most recognizable brand in performance and wellness, without a Hollywood budget.

The Content Senior Director owns Onnit's content strategy and output across every channel, and builds the in-house engine that produces it. This is a leadership role reporting to the CMO.

• Reports to: Chief Marketing Officer
• Scope: Social, YouTube, Onnit.com, email/CRM creative, Amazon and retail content, packaging, and new formats (podcast, series)
• Team: A small, scrappy in-house team plus a bench of freelancers, creators and partners you'll shape and grow
• Location: Remote, with a preference for Los Angeles, New York or Austin

What You'll Own

• Content strategy across every channel:
  • Build and run one content strategy that spans social (TikTok, Instagram, X, Facebook), YouTube, Onnit.com, email/SMS, Amazon, retail and packaging.
  • Decide what each channel is for, what we post, how often, and how pieces flow from one platform to the next.
  • Turn brand and business priorities into a content calendar that ships on time.
  • Own the content metrics: reach, engagement, watch time, follower growth, and the content's contribution to traffic and conversion.
• An ownable Onnit look and feel:
  • Define the visual and verbal identity of Onnit content.
  • Create the playbook: tone of voice, formats, editing style, typography, color, sound, and the do's and don'ts that keep everyone on-brand.
  • Ensure brand consistency across all formats.
• A lean, in-house content engine:
  • Build a content operation that produces a high volume of quality work without a big team, a studio or expensive equipment.
  • Favor speed and iteration over polish.
  • Set up the workflows, tools, and freelancer bench that let a small team punch far above its weight.
• Algorithm-obsessed distribution:
  • Know how each platform's algorithm rewards content right now, and adjust as it changes.
  • Engineer for performance: hooks, retention, pacing, captions, thumbnails, posting cadence, trends and sounds.
  • Own a real-time feedback loop.
• Athletes, talent and creators:
  • Partner with Onnit athletes, ambassadors and personalities to tell their stories.
  • Write clear, smart briefs for creators and influencers.
• Community and fandom:
  • Use content to turn customers into a community and a community into fans.
  • Build recurring formats our audience shows up for.
• New formats: podcast, series and beyond:
  • Develop and launch Onnit's own shows.
  • Orchestrate the whole thing: concept, talent, production model, distribution and clipping strategy.

Who You'll Work With

• Social & influencer lead
• Community & events
• Growth / performance marketing
• DTC (Onnit.com)
• Amazon
• Retail
• Product & innovation
• CMO and leadership team

Qualifications

• 12–15+ years in content, creative or brand storytelling, with at least 5 years leading content strategy and people for a consumer brand, media company or creator-led business.
• A portfolio that proves you can build an audience.
• Deep, current fluency in platform algorithms across TikTok, Instagram and YouTube.
• A builder's track record.
• Hands-on craft: writing, directing, and editing.
• Experience working with athletes, talent or creators.
• Modern storytelling instincts.
• A relentless analytical mindset.
• Strong cross-functional leadership.

Requirements

• Sports, fitness or an adjacent category experience.
• Supplements, beauty or wellness experience.
• Experience launching or producing a podcast or YouTube series.
• Experience creating content for Amazon and retail.

Benefits

• Full medical, dental, and vision benefits
• Basic Life Insurance
• Immediate 401(k) eligibility with company matching
• Unlimited vacation
• Paid holidays
• Flexible workplace policy
• $100/month flexible benefit stipend
• Tuition reimbursement
• Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others