[Hiring] Content Strategist @The Custom Group of Companies

Role Description

• Develop and execute digital-first content strategies, serving care seekers, healthcare professionals, and researcher audiences.
• Create, update, and optimize content across the digital experience, ensuring it is clear, accessible, user-centered, and aligned with organizational goals.
• Partner across Marketing and Communication teams to shape user journeys within new and evolving digital experiences.
• Craft high-impact content, including messaging frameworks, headlines, body copy, microcopy, and calls to action that drives engagement and supports user needs.
• Lead and contribute to content testing initiatives, including A/B testing and content experimentation, to improve user experience.
• Use qualitative and quantitative data, user research, and analytics to inform content strategy, decision-making, and continuous optimization.
• Apply SEO best practices, content governance standards, and UX principles to improve discoverability and usability.
• Help establish and evolve content standards, best practices, and scalable approaches across digital properties.

Qualifications

• Five to seven (5-7) years of experience in content strategy, content design, UX writing, digital content creation, or related field.
• Experience developing content strategies and translating business, user, and organizational goals into effective digital experiences.
• A demonstrated ability to work independently, manage complex projects with minimal oversight, and seamlessly shift between big-picture strategic planning and detail-oriented content development.
• Familiarity with content testing methodologies, analytics, and performance measurement platforms.
• Strong understanding of SEO best practices, UX writing, and accessibility standards, and how they influence content strategy and creation.
• Exceptional written and verbal communication skills, with the ability to adapt content for different audiences and channels.
• An understanding of user-centered design principles and how content can solve user experience challenges.
• Experience collaborating with cross-functional teams, including designers, developers, marketers, product managers, and subject matter experts.
• Healthcare experience is a plus.
• Strong organizational skills with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.

Requirements

• DIGITAL CONTENT CREATION
• CONTENT TESTING METHODOLOGIES
• CONTENT STRATEGY
• CONTENT DESIGN
• UX WRITING

Benefits

• SEO BEST PRACTICES
• ACCESSIBILITY STANDARDS
• USER-CENTERED DESIGN PRINCIPLES
• CROSS-FUNCTIONAL COLLABORATION
• WRITTEN COMMUNICATION
• VERBAL COMMUNICATION
• ORGANIZATIONAL SKILLS
• HEALTHCARE EXPERIENCE
• ANALYTICS
• PERFORMANCE MEASUREMENT PLATFORMS