[Hiring] VP of Sales @Jona

Role Description

We are seeking a hands-on VP of Sales to build and lead Jona’s next phase of commercial growth. This leader will own sales strategy and execution across healthcare practices, provider groups, strategic accounts, and channel opportunities, while creating the systems, talent, and operating cadence required for predictable revenue growth. Will own the revenue target.

This is a player-coach role for an operator who is equally comfortable in a customer meeting, negotiating an agreement, coaching a colleague, and reviewing pipeline data. You will work closely with Jona’s Founder and CEO and leaders across marketing, clinical, science, product, customer success, and operations. In an early-stage environment, you will be expected to make sound decisions with imperfect information, stay close to the details, and personally help close the company’s most important opportunities.

What You’ll Do

• Own revenue strategy and execution:
  • Develop and run a focused sales plan across priority segments, geographies, and channels, with clear goals, resource allocation, and accountability.
• Lead from the front:
  • Personally source, advance, negotiate, close and activate high-value, multi-stakeholder opportunities while modeling excellent discovery, demo, follow-up, and deal management.
• Build a predictable commercial engine:
  • Establish disciplined pipeline generation, qualification, CRM hygiene, forecasting, territory design, sales stages, and weekly operating rhythms.
• Scale Jona’s practitioner channel:
  • Grow adoption and test utilization among concierge medicine, functional medicine, longevity, GI, wellness, and other cash-pay healthcare practices.
• Win strategic accounts and partnerships:
  • Build relationships with senior clinical, operational, and commercial decision-makers at provider networks, health-tech companies, labs, and distribution partners.
• Build and coach the team:
  • Level up the effectiveness of the current organization. Mentor and coach the sales team.
• Sharpen positioning and sales enablement:
  • Partner with marketing, clinical, science, and product teams to translate Jona’s differentiated technology and evidence into credible, effective messaging, demos, case studies, and objection handling.
• Own commercial insight:
  • Turn customer and market feedback into clear recommendations for pricing, packaging, product priorities, implementation, and the broader commercial roadmap.
• Partner through implementation and expansion:
  • Work closely with customer success and operations to ensure smooth onboarding, strong utilization, renewals, and account growth.
• Represent Jona externally:
  • Build trust with customers, partners, industry leaders, and the broader market through conferences, events, and executive-level conversations.

What Success Looks Like

• A clear, segmented go-to-market plan focused on the highest-value customers and channels.
• A healthy, measurable pipeline with reliable forecasting and stronger conversion at each stage.
• Visible progress and closed revenue across priority practices, strategic accounts, and channel partners.
• A high-performing sales team with clear roles, goals, coaching, and operating cadence.
• A tighter feedback loop between the market and Jona’s product, clinical and marketing teams.

Qualifications

• 8+ years of B2B sales experience, including meaningful leadership experience in health tech, diagnostics, lab testing, digital health, or an adjacent healthcare category.
• An interest in a player/coach role where you will be building the sales function and also being hands-on in sales.
• A track record of meeting and exceeding ambitious revenue targets in a high-growth environment.
• Demonstrated success selling complex, consultative solutions to healthcare executives, clinicians, practices, enterprise customers, and/or strategic partners.
• Experience building a sales function, team, or repeatable process in an early-stage or scaling company.
• Experience leading or managing a small team.
• Strong command of pipeline management, forecasting, CRM systems, performance metrics, and data-driven decision-making.
• The ability to translate complex science and technology into clear customer value.
• Excellent negotiation, communication, coaching, and cross-functional collaboration skills.
• High ownership, sound judgment, and comfort operating in a fast-moving, remote-first environment with limited bureaucracy.
• A genuine interest in personalized health, the microbiome, and building products that help people make better-informed health decisions.
• Experience in a small startup or company environment.

Nice to Have

• An existing network across functional medicine, concierge medicine, longevity, gastroenterology, wellness, or cash-pay healthcare.
• Experience scaling both direct sales and strategic distribution or channel partnerships.
• Experience with B2B2C, consumer health, at-home testing, or SaaS-enabled healthcare products.

Why Join Jona

• Make a mark: Build the revenue engine for a mission-driven, science-led company redefining how microbiome data becomes useful in real-world care.
• Shape the company: Work directly with the founder and senior leadership, with meaningful influence over strategy, product, team design, and market direction.
• Operate with talented peers: Join a small, experienced, cross-functional team that values speed, evidence, transparency, and practical execution.
• Grow with us: Help scale a company with expanding practitioner adoption, strategic partnerships, and a large long-term opportunity across personalized health.

Compensation & Benefits

• Competitive base salary and performance-based incentive plan.
• Meaningful equity package.
• Company-subsidized medical, dental, and vision insurance.
• Unlimited paid time off and remote-work flexibility.
• Complimentary Jona test kits.