Role Description
As Senior Director, Client Strategy, B2B, you lead client strategy and senior relationship management across a portfolio of complex enterprise B2B accounts. You translate client business objectives into integrated marketing strategies and guide account teams in connecting media and campaign performance to demand generation, pipeline, and revenue goals.
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Own day-to-day account leadership, client satisfaction, delivery against scope, and identification of growth opportunities.
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Work closely with channel, analytics, creative, and delivery leaders to keep teams aligned around client priorities.
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Partner with the Head of B2B Client Delivery on significant account risks, escalations, staffing needs, and commercial decisions.
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Bring strong B2B marketing expertise, executive presence, financial acumen, and the ability to develop high-performing client strategy teams.
Qualifications
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10+ years of experience in B2B marketing, media strategy, integrated marketing, or client leadership, ideally within an agency environment.
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Proven experience leading complex B2B client relationships and developing integrated marketing strategies tied to business and revenue objectives.
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Demonstrated ability to lead executive-level client conversations, influence senior stakeholders, and navigate complex client relationships.
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Strong understanding of B2B demand generation, account-based marketing, audience targeting, and the B2B customer journey.
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Strong understanding of integrated media strategy across paid channels and the ability to guide cross-functional teams toward shared business objectives.
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Experience connecting marketing performance to business outcomes, including lead quality, pipeline contribution, opportunity creation, customer acquisition, or revenue growth.
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Experience partnering with analytics and measurement teams to evaluate marketing effectiveness and communicate performance in terms of business impact.
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Exceptional communication and presentation skills, with the ability to translate complex marketing strategies and performance data into clear, actionable recommendations.
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Strong financial acumen, including budget forecasting, revenue management, account growth, and profitability oversight.
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Proven ability to identify opportunities to strengthen client partnerships, expand account scope, and drive incremental revenue.
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4+ years of experience managing and mentoring high-performing teams.
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Strong organizational leadership skills, with experience balancing strategic direction, client management, and operational execution.
Requirements
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Bachelorβs degree in Marketing, Communications, Business, or equivalent experience.
Benefits
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Remote-first culture
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Unlimited PTO
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Extended Holiday break (Winter)
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Flexible schedules
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Work from anywhere options*
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100% paid parental leave
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401(k) matching
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Medical, Dental, Vision, Life, Pet Insurance
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Sponsored life insurance
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Short Term Disability insurance and additional voluntary insurance
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Annual Class Pass credits and more!