[Hiring] Senior Director, Growth & Demand Marketing @Wrike

Role Description

Are you ready to become a Wriker? Wrike is looking for a US remote Senior Director, Growth & Demand Marketing to lead our global demand generation engine, scale high-impact ABM programs, and drive enterprise pipeline growth.

• Own your outcomes, from the strategies you run to the conversations that shape what we build next.
• Oversee integrated campaigns, field marketing, ABM, and events.
• Act as the principal architect of our buyer journey-driven marketing strategies.
• Design and execute integrated campaigns that position Wrike as the essential collaborative work management (CWM) system of record.
• Partner closely with Sales VPs, Product Marketing, Paid Digital, Content, and Creative teams.
• Leverage advanced AI tools and pragmatic marketing frameworks to solve complex pipeline challenges and fuel top-line revenue growth.

Your Impact

• Drive Strategic Pipeline Growth: Conceptualize, build, and optimize targeted, multi-channel B2B marketing programs, campaigns, and high-touch ABM initiatives designed to generate and accelerate enterprise pipeline and bookings.
• Lead Events & Field Marketing: Oversee Wrike’s event portfolio—including our flagship Collaborate conference, high-touch networking events, and key industry trade shows—ensuring seamless integration with sales follow-up strategies to nurture leads into closed-won business.
• Sales & Executive Alignment: Partner cross-functionally with VPs of Sales and Sales Development to create tailored, vertical-specific campaigns and account-level strategies that maximize pipeline ROI.
• Measurement & Optimization: Establish and maintain a continuous campaign measurement framework. Define campaign-level KPIs, optimize demand gen funnel performance, and enforce best-practice lead lifecycle and follow-up standards across teams.
• AI & Workflow Innovation: Drive operational efficiency across your team by leveraging Wrike’s core workflows and implementing cutting-edge AI tools to scale campaign execution, enhance personalization, and optimize demand gen strategies.
• Team Leadership & Development: Lead, mentor, and elevate a high-performing, self-sufficient team spanning Demand Generation, ABM, and Events, fostering a culture of innovation, experimentation, and cross-functional collaboration.

Qualifications

• 10+ years of progressive B2B demand generation and growth marketing leadership experience at a SaaS organization.
• Deep expertise in key demand generation concepts: buyer’s journey mapping, lead management frameworks, pipeline acceleration, and pragmatic marketing methodologies.
• Proven track record running life-cycle marketing, email marketing, webinars, digital marketing, content syndication, and enterprise integrated campaign strategies.
• Demonstrated ability to operate seamlessly at a 2–3 year strategic horizon while remaining grounded in execution and campaign details.
• Track record of successful strategic alignment with enterprise sales leaders, field teams, and executive stakeholders to drive revenue.
• Mastery of marketing automation platforms (Marketo, Eloqua, Pardot), CRM tools, and demand gen measurement frameworks.
• Familiarity with 6sense and its application to account prioritization, audience targeting, and integrated campaigns.
• BA/BS degree or equivalent professional experience.

Standout Qualities

• Experience marketing to complex enterprise buying committees (Marketing, PMO, Professional Services, and IT).
• Proven history of building tailored, high-touch ABM campaigns and managing high-impact corporate/field events that deliver measurable pipeline ROI.
• Hands-on experience identifying and adopting advanced AI tools and automated workflows to accelerate marketing productivity and scale demand programs.
• A passion for coaching and developing marketing talent, building succession pipelines, and fostering an inclusive, high-performance team culture.

Benefits

• Flexible Time Off (FTO)
• Company 401(k) Match
• Parental Leave: 18 Weeks Maternity / 4 Week Paternity
• 2 Volunteer Days
• Health (medical, dental & vision) Insurance (EEs + Dependents)
• Disability (STD, LTD) & Life Insurance Plans (2x Salary, Capped)
• Working from Home Allowance ($40 / Monthly)
• $500 Working from Home home office set-up Stipend