[Hiring] Regional Sales Manager @COE DISTRIBUTING INC

Role Description

The Regional Sales Manager – Northeast will be responsible for managing and developing relationships with independent sales representatives and dealers across COE’s Northeast territories, including:

• Maryland
• Delaware
• New Jersey
• Pennsylvania
• New York
• Connecticut
• Massachusetts
• Rhode Island
• Vermont
• New Hampshire
• Maine

This role will provide leadership, coaching, and support to sales reps while actively engaging with dealers to drive growth, strengthen partnerships, and expand COE’s presence in the Northeast.

This is a key leadership role within the sales organization. Reporting directly to the National Sales Manager, the Regional Sales Manager will play a critical part in succession planning and may be considered for broader responsibilities in the future.

Qualifications

• 7+ years of progressive sales leadership experience, preferably in office furniture or related B2B industries.
• Proven success in managing independent sales reps and developing high-performing teams.
• Strong dealer relationship management skills, with a track record of expanding accounts.
• Excellent communication, negotiation, and presentation abilities.
• Willingness to travel extensively throughout the Northeast.
• Strategic thinker with succession potential for broader sales leadership roles.

Requirements

• Lead, coach, and support ~15–20 independent sales reps across the Northeast.
• Conduct regular performance reviews, set targets, and ensure accountability to COE goals.
• Travel with sales reps to dealer visits, providing strategic guidance and support.
• Build and maintain strong dealer relationships to expand COE’s market share.
• Partner with reps to execute sales strategies tailored to regional opportunities.
• Identify underperforming dealers and implement plans for improvement.
• Work closely with the National Sales Manager to align regional execution with national strategy.
• Provide insights from the northeast territories to inform product development, promotions, and market positioning.
• Represent COE at regional trade shows and industry events as needed.
• Collaborate with internal teams (sales operations, marketing, product development, customer service) to support rep and dealer success.
• Monitor KPIs including sales growth, territory penetration, and rep productivity.
• Ensure accurate reporting and forecasting for the northeast territories.

Company Description