[Hiring] Regional Sales Manager @AAA

Role Description

Pleasant Holidays is seeking a dynamic, relationship-focused Regional Sales Manager, to drive revenue growth through meaningful advisor engagement and development of strong agency partnerships in the Southeast Region. Territory currently includes FL, GA, SC, NC, VA, MD, WV, DC, but subject to change depending on the needs of the business.

Reporting to the Head of Sales – Pleasant Holidays, this role is the “face of the brand” in the territory and serves as the key driver of sales growth, as well as the main relationship manager between travel advisors, agencies and the company. The Regional Sales Manager provides consistent advisor engagement, customized business plan execution with agency accounts, education, and measurable revenue growth.

The ideal candidate understands premium and luxury land travel, the tour operator business model, and consultative sales. This individual is highly organized, builds trusted relationships, follows through on commitments and is motivated by helping travel advisors grow their businesses through the products, service, and support of a trusted tour operator partner. This individual is also highly collaborative, and supportive of colleagues and the overall company objectives across our brands.

Key Responsibilities

• Territory Planning and Account Management
  • Develop a territory Strategy and execute on the plan.
  • Segment accounts by opportunity and focus on high opportunity advisor engagement, business development, training, marketing, and follow-up activity.
  • Manage assigned relationships and grow a portfolio of high-value advisor relationships.
  • Maintain clear action plans, timelines, ownership, and progress updates for assigned initiatives.
• Advisor Engagement & Business Development
  • Engage top-producing, emerging, lapsed, and high-opportunity advisors to improve activation, retention, product adoption, and sales growth.
  • Maintain a proactive cadence of virtual and in-person meetings, business reviews, consultations, and timely follow-up.
  • Identify business opportunities and execute tailored action plans that support profitable revenue growth.
  • Provide professional, solution-focused assistance and coordinate with internal teams to strengthen advisor satisfaction and long-term loyalty.
  • Lead customized virtual and in-person training, webinars, office hours, and onboarding initiatives.
  • Plan, coordinate, and host domestic and international Educational Journeys (familiarization trips).
• Performance, Insights & Collaboration
  • Meet or exceed assigned revenue, advisor engagement, and business development objectives.
  • Leverage CRM, reporting, AI tools and analytics to monitor performance and document activity.
  • Monitor competitor activity, advisor sentiment, and premium and luxury travel trends.
  • Work closely with Sales, Marketing, Product, Training, Operations, Reservations, Customer Experience, and other teams.
  • Participate in company initiatives and special projects that advance broader business objectives.

Success Measures

• Revenue performance and progress against assigned objectives.
• Territory strategy development and execution.
• Advisor activation, re-engagement, retention, and growth.
• Advisor meetings, business reviews, in-person visits, trainings, and follow-ups completed.
• Customized business plans, campaigns, promotions, and FAM strategies executed.
• Participation and business outcomes from webinars, events, and advisor programs.
• Quality, timeliness, and accuracy of activity and performance reporting.
• Advisor satisfaction, partner feedback, and cross-functional execution.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Minimum of five years of experience in sales, partnership development, account management, or another client-facing role.
• Travel industry experience strongly preferred; experience with Host Agencies, Consortia, travel advisors, hospitality partners, or premium and luxury consumer markets is highly valued.
• Strong understanding of premium and luxury land travel and the travel advisor distribution channel.
• Demonstrated success in consultative selling, relationship development, strategy execution, business planning, and revenue growth.
• Experience delivering presentations, webinars, training, and advisor-facing events.
• Confidence analyzing sales data and using CRM and reporting tools to guide priorities and performance.
• Excellent written, verbal, presentation, and active-listening skills.
• Familiarity and ability with digital tools, including MS Office, Social Media and AI.
• Strong organization, project management, accountability, and follow-through.
• A polished professional presence and genuine passion for travel.
• Ability and willingness to travel up to 60%.
• Valid passport.
• Residence within the assigned territory and in close proximity to a major international airport (Florida preferred).
• Eligibility for enrollment in the company's AAA Safe Driving Program.

Compensation

The Regional Sales Manager, Southeast participates in a base salary plus incentive compensation program with unlimited earning potential based on the achievement of defined corporate financial objectives and individual business goals for Pleasant Holidays. Most Regional Sales Managers earn between $65,000 and $90,000 annually.

Benefits

• Medical (with prescription)
• Vision
• Dental
• Flexible Spending Accounts
• Paid Time Off for Holidays, Vacation, and Illness
• Company paid Life Insurance
• Long Term Disability
• 401(k) Plan
• AFLAC Plans
• Travel Discounts on all Pleasant Holidays packages, Hotel Rooms, Car Rentals, Tours & Activities.

Company Description

Pleasant Holidays is one of the largest travel wholesalers in the United States, specializing in vacation travel to the Hawaiian Islands, Caribbean, Central America, Europe, Mexico, Middle East, South Pacific, Japan, the United States & Canada, and cruise vacations worldwide. Pleasant Holidays is a subsidiary of the Automobile Club of Southern California, serving more than 18 million AAA members across 24 states.

Pleasant Holidays is an Equal Opportunity Employer. Our organization participates in E-Verify. Pleasant Holidays will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.