[Hiring] Regional Sales Manager @High Liner Foods

Role Description

In this remote opportunity, as a Regional Sales Manager for High Liner Foods, you will be accountable for effectively managing the food service business covering Illinois, Wisconsin & Iowa markets. The key objective of this position is to grow food service sales within foodservice distribution houses and regional operators, including, but not limited to:

• Multi-Unit Chains
• Large Independent Operator Accounts (EX. C&U, Health Care Distribution, Buying Groups)

Approximately 40% of the role is dedicated to broker and distributor management, 25% to regional operator account management, and 35% to new business development and business planning. This position works closely with Marketing, Culinary, Procurement, Customer Service, Sales Planning, QA and external customer stakeholders to deliver profitable growth.

• Achieve sales budgets by selling foodservice commodities and value-added seafood products to broadline distribution and operators.
• Develop in-depth knowledge of key customers, competitors, and brokers in the Region.
• Attend food shows and conduct broker training, product cuttings, and business reviews.
• Manage and negotiate pricing and trade spend with customers.
• Complete weekly CRM and Trade Management reporting.
• Collaborate with cross-functional teams, brokers, and stakeholders to ensure customer needs are met.
• Provide market and competitive intelligence from the field.
• Communicate sales forecasts.
• Accountable for tracking and managing all sales-related expenses.

Qualifications

• Bachelor’s degree required.
• 5–10 years of foodservice sales, broker network, distribution sales, or chef experience; seafood experience preferred.
• Strong understanding of foodservice sales principles, methods, practices, and techniques.
• Strategic, analytical, and independent decision-maker able to execute tactical plans.
• Self-motivated, highly organized, and driven, with excellent follow-up skills.
• Proven ability to win new business, build customer pipelines, and maintain strong internal and external relationships.
• Strong forecasting and demand planning skills; proficient in Microsoft Office, CRM systems, Power BI, Technomic, and Datassential.
• Able to travel up to 50% during peak Lenten season.

Benefits

• Competitive Salary
• Health, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

Company Description

Founded in 1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood. Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.

At High Liner Foods, we are a people-first organization. We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well-being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work together to deliver excellence and drive the future of seafood.

Our Values:

• Serve with Purpose – We put our customers and consumers at the heart of everything we do, creating quality products that help to nourish lives and foster connections that go beyond the plate.
• Do the Right Thing – We lead with integrity, act responsibly, and make choices that support our people, our partners, and our planet.
• Innovate & Reimagine – We challenge the norm, embrace fresh ideas, and turn innovation into impact.
• All Hands on Deck – Powered by people and driven by purpose, we lead with courage, hold one another accountable, and celebrate as a team.

Ready to make waves with us? Join High Liner Foods and help shape the future of seafood.

To learn more please visit our Career / LinkedIn / Indeed page.