Role Description
This Regional Sales Director (RSD) is responsible for driving revenue growth, leading a team of Territory Managers, and building a strong, sustainable sales organization. The RSD partners closely with the Area Vice President to translate commercial strategy into disciplined field execution across a defined geography.
Success in this role requires strong people leadership, operational rigor, and the ability to work cross-functionally to ensure regional execution is aligned with enterprise contracting, payer, and key account strategies.
Key Responsibilities
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Regional Sales Leadership
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Own regional sales performance, revenue attainment, and execution against corporate objectives.
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Partner with the Area Vice President to develop and execute the regional sales strategy and operating plan.
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Lead, coach, and develop a team of sales leaders and Territory Managers to consistently exceed performance expectations.
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Establish clear sales priorities, execution standards, and accountability across the region.
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Set, track, and manage key performance indicators to ensure consistent results and timely course correction.
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People Leadership & Team Development
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Build and sustain high-performing sales teams through disciplined hiring, onboarding, training, and ongoing development.
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Coach Territory Managers through regular field engagement, ride-alongs, observation, and timely, actionable performance feedback.
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Establish clear expectations and hold Territory Managers accountable for core business management responsibilities, including pipeline hygiene, forecasting accuracy, CRM utilization, call planning, and territory execution.
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Drive consistent sales operating rhythm by reinforcing standard processes for opportunity management, deal progression, and performance tracking.
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Identify and develop high-potential talent; create clear development plans, readiness assessments, and succession pipelines for critical roles.
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Foster a culture of ownership, inclusion, collaboration, and continuous improvement, where results and behaviors are equally valued.
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Hold leaders and Territory Managers accountable for performance outcomes, professional conduct, and alignment with iRhythm values and expectations.
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Cross-Functional Collaboration & Partnerships Alignment
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Collaborate with the SHSD & Commercial Partnerships team to drive integrated account strategies, clinical adoption, and sustained customer engagement.
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Build strong working relationships with Commercial Operations to ensure alignment on sales training, enablement, and readiness for Territory Managers.
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Partner with Marketing to execute regional market development and demand-generation initiatives that support sales priorities.
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Work cross-functionally with Finance, Clinical Operations, and Customer Service to deliver consistent, high-quality customer experience.
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Provide timely, actionable field insights to internal partners to inform strategy, messaging, and continuous improvement.
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Customer & Market Engagement
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Establish and maintain strong relationships with key customers, health system leaders, and decision-makers within the region.
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Represent iRhythm in strategic customer discussions and negotiations, in alignment with approved contracting frameworks.
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Monitor market trends, competitive activity, and healthcare policy changes; adjust regional tactics as needed.
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Advocate for patient access by ensuring effective adoption and utilization of ZIO services across the region.
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Operational & Financial Accountability
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Oversee day-to-day regional sales operations with a focus on execution excellence and scalability.
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Own regional forecasting, pipeline management, and performance reporting.
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Manage regional expense control, compensation guidance, and resource allocation.
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Ensure consistent execution of sales processes, compliance standards, and field effectiveness.
Qualifications
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Bachelorβs degree required; advanced degree preferred.
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Experience in sales leadership roles within healthcare, medical devices, diagnostics, or related industries.
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Proven success leading teams of Territory Managers and front-line sales leaders.
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Demonstrated ability to drive revenue growth through disciplined execution and strong people leadership.
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Strong business acumen with the ability to analyze and act on complex sales and market data.
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Executive-level communication skills and strong customer presence.
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Ability to travel up to 70%, based on business needs.
Preferred Qualifications
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Experience in cardiology or diagnostics markets.
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Experience operating within enterprise health systems and complex customer environments.
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Track record of effective cross-functional collaboration in matrixed organizations.
Leadership Competencies
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Develops and retains top sales talent.
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Drives accountability and performance.
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Builds trust and collaboration across teams.
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Executes with urgency and discipline.
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Leads with integrity and patient focus.
Location
Remote - US
Estimated Pay Range
$158,000 - $185,000
Company Description
iRhythm is a leading digital healthcare company that creates trusted solutions that detect, predict, and prevent disease. Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information. Through a relentless focus on patient care, iRhythmβs vision is to deliver better data, better insights, and better health for all.