Role Description
Driftwood Hospitality Management is seeking a strong multi-unit sales leader to take on the Regional Director of Sales role! This is a remote role with a requirement of travel to properties approximately 75% of the time.
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Leads the region's sales efforts and maximizes revenue through the development, implementation and execution of sales, marketing and revenue management strategies and functions.
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Works closely with all levels of management to ensure that these strategies positively impact both the top (revenue) and bottom (GOP) lines.
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Develops, implements and manages strategies for new company/guest acquisition through internal and external marketing efforts. Identifies resources for direct marketing research and opportunities.
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Works with Regional Ops Managers, Regional Revenue Management and hotel General Managers to manage all sales activities and meet revenue objectives.
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Stays current on market and economic conditions as well as new and existing competition within each market and adjusts strategies and activities accordingly.
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Participates in setting hotel sales goals and assists in the achievement of those goals, at both the individual property level and at the company level.
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Develops, recruits, hires, trains and manages the on-property sales teams.
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Develops and maintains relationships with affiliated franchise/brand national sales support people and effectively utilizes those relationships and resources to drive bookings and revenue.
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Ensures hotels in region are effectively managing all group, transient and catering sales enquiries to maximize revenue for hotels.
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Drives levels of sales activities and revenue conversion across all regional hotels, ensuring targets are met, and manages performance improvement where required.
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Prepares, implements and compiles data for Strategic Sales Plans, Month End Reports, Annual Goals, Sales and Marketing Budget, Forecasts and other reports as directed/required.
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Reviews group rate structure, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
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Develop and implements SMART Plans for assigned regional hotels with the hotels' Directors of Sales. Responsible for assisting and monitoring the results of monthly SMART Plans.
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Ensures systems and procedures are established and in place to respond to customer needs within a defined response period, including but not limited to telephone inquiries, bids, proposals, confirmation of bookings, and follow-up letters.
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Certifies all sales call activities are recorded and kept up-to-date, using the company's sales account management system.
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Monitors that hotel sales meetings are taking place regularly, with proper items being discussed and follow-up actions in place.
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Participates and contributes in monthly hotel business reviews, analyzing market segmentation, business pace, market share and required actions to meet budget targets.
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Social Media β engages with Social Media representatives, both in-house and third party. Reviews schedules, monthly metrics and campaign results.
Qualifications
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Multi-unit hospitality experience is a requirement.
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Excellent written and verbal communication skills.
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Proven leadership and business acumen skills.
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Well-developed negotiation, project, and account management skills.
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Demonstrated ability to make successful presentations to individuals and/or groups at all levels of an organization.
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Ability to work independently and as a member of various teams and committees.
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Commitment to excellence and high standards.
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Ability to work with all levels of management.
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Strong organizational, problem-solving, and analytical skills.
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Good judgment with the ability to make timely and sound decisions.
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Creative, flexible, and innovative team player.
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Excellent problem resolution and consultative sales skills.
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Proven ability to handle multiple projects and meet deadlines.
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Strong interpersonal skills.
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Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
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Proficient in Microsoft Office and Delphi.
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Must have proven and aggressive selling background in the Hotel industry.
Requirements
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While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear.
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The employee frequently is required to use hands to finger, handle, or feel objects, or telephone.
Benefits
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401(k)
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Disability insurance
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Employee assistance program
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Health insurance
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Life insurance
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Paid time off
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Room Discounts
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Employee Food and Beverage Discounts
Company Description
Driftwood Hospitality Managementβs company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services β all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.