Role Description
We are seeking a strategic, customer-focused sales leader to drive growth across our commercial fuel business. This role leads a team responsible for expanding customer relationships, increasing fuel volume, improving customer retention, and driving product penetration across commercial fueling, cardlock, fleet, and lubricant solutions.
This is an opportunity for an experienced sales leader who enjoys:
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Developing high-performing teams
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Building customer relationships
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Creating growth strategies
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Delivering measurable business results
This role is responsible for helping grow commercial fueling relationships while supporting broader fuel, fleet, and lubricant sales initiatives.
What You'll Do
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Lead Regional Sales Performance
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Provide leadership for a high-performing commercial fuel sales organization.
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Drive year-over-year growth across fuel, fleet, cardlock, and lubricant sales channels.
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Develop and execute regional sales strategies aligned with corporate growth objectives.
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Ensure achievement of revenue, volume, margin, and retention targets.
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Monitor pipeline activity, forecasting, and key performance indicators.
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Develop and Coach Sales Teams
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Recruit, develop, and retain top sales talent.
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Provide ongoing coaching, mentoring, and performance management.
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Create a culture focused on accountability, customer success, collaboration, and results.
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Partner with sales managers and team members to remove barriers and accelerate growth.
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Drive Customer Growth & Retention
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Support strategic customer acquisition initiatives.
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Partner with key customers and high-value accounts.
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Lead efforts around customer retention, cross-selling, and account expansion.
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Act as an escalation point for complex customer challenges and business opportunities.
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Execute Strategic Initiatives
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Support expansion of commercial fueling, fleet card, cardlock, and lubricant programs.
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Identify market opportunities and competitive trends.
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Collaborate with Marketing, Operations, Finance, and Product teams to support growth initiatives.
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Develop sales strategies that improve profitability and market share.
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Lead Through Influence
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Build strong relationships across internal teams and external partners.
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Communicate business priorities clearly and effectively.
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Influence organizational decisions through data, market intelligence, and customer insights.
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Represent World Fuel with professionalism and credibility in the marketplace.
Qualifications
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Bachelor's degree or equivalent experience.
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10+ years of sales leadership experience in a B2B environment.
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Proven success leading sales teams responsible for revenue growth and customer retention.
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Experience managing multiple sales professionals across a geographic territory.
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Strong commercial, financial, and strategic business acumen.
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Excellent coaching, leadership, and performance management skills.
Preferred Experience
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Experience in one or more of the following industries:
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Fuel distribution
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Commercial fuels
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Cardlock networks
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Fleet fueling
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Lubricants
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Petroleum marketing
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Transportation
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Fleet services
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Industrial distribution
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Logistics
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Energy
What Makes You Successful
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Enjoys developing people and building high-performing teams.
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Can balance growth, profitability, and customer satisfaction.
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Builds trust with customers, employees, and business partners.
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Drives execution while maintaining a strategic perspective.
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Uses data and market insights to influence decisions.
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Thrives in a fast-paced, customer-focused environment.
Benefits
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Comprehensive medical, dental, and vision coverage
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Health Savings Account (HSA) and Flexible Spending Account (FSA) options
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Fertility and family-building benefits
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401(k) with company match
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Generous paid time off program
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Paid holidays
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Company-paid life insurance and disability coverage
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LinkedIn Learning and professional development resources
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Employee Assistance Program
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Additional voluntary benefits including accident, critical illness, legal, and identity protection plans