Role Description
As an Inside Sales / Business Development Representative, you will drive key initiatives, solve complex challenges, and collaborate closely with cross-functional teams to help our clients scale and succeed.
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Make outbound prospecting calls to independent mattress stores, furniture retailers, and regional retail chains to help a well-established premium mattress brand expand its U.S. retail distribution.
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Cover a dedicated territory: Florida, Texas, or Illinois/Wisconsin (with an emphasis on the greater Chicagoland market).
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Identify and reach store owners, mattress buyers, merchandise managers, and other key decision-makers.
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Introduce the company with a concise, compelling reason to talk, and ask discovery questions about the retailer's business, current mattress assortment, brands carried, number of locations, and interest in a new premium mattress supplier.
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Qualify prospects against set criteria, and schedule qualified appointments for the field sales team. This is an appointment-setting role, so you won't negotiate pricing or close dealer agreements.
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Document every call, conversation, contact detail, follow-up, and appointment accurately in the CRM, and correct incomplete or outdated prospect information.
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Keep an organized follow-up cadence with prospects who are interested but not ready to book a meeting.
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Hit activity and quality goals, including calls completed, decision-maker conversations, appointments scheduled and held, appointment-to-opportunity conversion, and CRM accuracy. Benchmarks will be set during the first 60 days.
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Share feedback on retailer objections, competitor brands, and market conditions, and join regular coaching sessions and campaign reviews to improve messaging and appointment quality.
Qualifications
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Prior experience in B2B outbound calling, appointment setting, inside sales, lead generation, or business development.
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Excellent spoken English and a professional, confident telephone presence.
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Comfortable making a high volume of outbound calls.
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Able to speak credibly with business owners, buyers, and senior decision-makers in a way that fits a premium, established brand.
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Strong listening and discovery skills, with a natural, conversational style rather than a scripted or robotic one.
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Persistent and comfortable handling rejection without being overly aggressive.
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Strong attention to detail and discipline in documenting all activity in a CRM.
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Reliable attendance and the ability to work scheduled U.S. business hours.
Requirements
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Previous experience as an SDR or BDR, ideally calling U.S.-based businesses.
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Experience with HubSpot or another CRM, plus sales prospecting tools, dialers, and appointment-scheduling systems.
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Experience prospecting or selling to retailers, furniture stores, mattress stores, home furnishings companies, or other independent businesses, and familiarity with multi-location retail organizations.
Benefits
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High visibility, fast-paced learning, and ownership over real client outcomes.
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Embrace modern technology, AI workflows, and smart automation internally and externally.
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Work with a team that values output, creative problem-solving, and work-life harmony.
Company Description
Veroa is building the AI-native workforce and learning platform for the next generation of professional services. We believe AI won't replace exceptional professionals. It will amplify them. Our mission is to help organizations identify, develop, and hire exceptional talent globally while giving professionals better ways to continuously learn, build skills, and grow in an AI-driven economy.
We're an early-stage, fast-growing company with a globally distributed team. We work with skilled professionals across a range of disciplines to deliver high-quality services and support emerging technologies.