[Hiring] Group Director, Lifestyle @Power Digital

Role Description

The Group Director, Lifestyle is Power Digital's senior client relationship and revenue leader for consumer product brands operating primarily through traditional D2C ecommerce but also available through other sales channels. Your clients compete on a longer, higher-consideration purchase journey — a single sale can carry months of nurture, multiple touchpoints, and a meaningful financial commitment from the customer.

• Manage your portfolio like a fund manager: know which accounts compound, which CAC payback economics are drifting, and where to spend your time.
• Act as the executive a client calls when payback periods stretch or a consideration-heavy funnel starts leaking.
• Play roles such as portfolio growth owner, talent multiplier, tech forward leader, and AI systems thinker.
• Focus on retention as the floor, not the job; own executive relationships and expansion revenue for the top of your portfolio.
• Coach Account Directors and their teams to operate as AI-Native Growth Directors.
• Decide which AI tools and workflows the division adopts.
• Shape your Division's go-to-market position and represent Power Digital in market on Lifestyle and higher-AOV D2C strategy.

Qualifications

• Department leadership and management experience required.
• 10+ years of leadership experience in a digital marketing agency, with D2C client work in higher-AOV or durable goods categories at the AD level or above.
• Experience managing a P&L for profitable growth.
• Deep marketing fluency in higher-consideration D2C purchase journeys.
• Channel and program strategy expertise.
• Measurement expertise: CAC payback period and LTV modeling for higher-AOV, lower-frequency purchase patterns.
• Familiarity with financing and BNPL integration.
• Expertise in contract negotiation, client retention, and client growth.
• Proven track record delivering high NPS and retention metrics across a portfolio.
• Extensive knowledge of owned, earned, and paid marketing channels.
• Familiarity with Lifestyle-specific platforms and tools.
• Entrepreneurial spirit.

Requirements

• Own net revenue retention and expansion MRR for the division.
• Personally own executive relationships across the top 30–40% of the portfolio by MRR.
• Run monthly, relationship-focused executive check-ins with top-tier accounts.
• Maintain an accurate, self-owned retention forecast on a weekly basis.
• Track vertical-specific marketing signals.
• Diagnose risk early and install fixes.
• Personally review and support all expansion proposals across priority partnerships.
• Partner with Account Directors to build value-based, consultative business cases.
• Identify and lead common Lifestyle expansion paths.
• Keep the Salesforce pipeline current and accurate.
• Serve as the frontline for product and vertical innovation.
• Build and evolve vertical-relevant reporting frameworks for Lifestyle.
• Lead or play a key leadership role in final-round pitches for prospective clients.
• Partner with Sales to sharpen positioning, collateral, and win rate.
• Directly manage Account Directors and oversee the Associate Account Director pod.
• Coach every direct report to operate as an AI-Native Growth Director.
• Evaluate the team on Pulse sentiment, health scores, and expansion weekly.
• Raise the floor on AI adoption.
• Own hiring, staffing, capacity, and career pathing for the division.
• Practice radical candor; deliver timely, actionable feedback.
• Identify and develop key talent for future roles.
• Lead training on vertical-specific and AI-native tools.
• Design AI workflows for the team.
• Run Omega and Iris across the full portfolio.
• Own division-level AI quality tradeoffs.
• Build and evolve Power Circuit solutions specific to the division.
• Consulted on the division P&L and accountable for profitability.
• Forecast the four pillars in partnership with the MD and VP.
• Own resolution of every escalation in the direct portfolio.
• Partner with Data Intelligence, Media Planning, and Activation teams.
• Represent Power Digital in market.
• Become the internal knowledge hub for vertical and division expertise.

Benefits

• Base salary + commission opportunities.
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution.
• 401(k) plan - 4% employer contribution matching.
• Unlimited Time Off available on day one.
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO).
• Fully flex work environment: full-remote, in-office, or hybrid.
• A one-time $100 USD Work From Home (WFH) stipend.
• Employee Assistance Program (EAP).
• 12 observed United States national holidays + 2 mental health recharge days per year.
• Unlimited opportunities for growth & leadership.
• Ongoing employee development programs.
• Quarterly awards including prize money and recognition.
• Opportunities to be involved in company DEI initiatives.