[Hiring] Group Director, Consumer Services @Power Digital

Role Description

The Group Director, Consumer Services is Power Digital's senior client relationship and revenue leader for lead-generation-driven businesses across personal finance, home services, hospitality, and other D2C verticals. Your clients live and die by lead volume, lead quality, and speed-to-lead.

• Own net revenue retention and expansion MRR for the division; treat expansion as the primary commercial lever of the role.
• Personally own executive relationships across the top 30–40% of the portfolio by MRR.
• Run monthly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account.
• Maintain an accurate, self-owned retention forecast on a weekly basis.
• Track vertical-specific marketing signals such as cost-per-lead, lead-to-booked-appointment or lead-to-sale conversion, and speed-to-lead/call response time.
• Diagnose risk early and install fixes; lead or co-lead quarterly plans for the top 10% of the portfolio.
• Partner with Account Directors to build value-based, consultative business cases.
• Identify and lead common Consumer Services expansion paths.
• Keep the Salesforce pipeline current and accurate.
• Serve as the frontline for product and vertical innovation.
• Build and evolve vertical-relevant reporting frameworks for Consumer Services.
• Lead or play a key leadership role in final-round pitches for prospective clients.
• Partner with Sales to sharpen positioning, collateral, and win rate for the division's go-to-market.
• Directly manage Account Directors and oversee the Associate Account Director pod.
• Coach every direct report to operate as an AI-Native Growth Director.
• Evaluate the team on Pulse sentiment, health scores, and expansion weekly.
• Raise the floor on AI adoption.
• Own hiring, staffing, capacity, and career pathing for the division.
• Practice radical candor; deliver timely, actionable feedback.
• Identify and develop key talent for future Sr. Account Director & Group Director roles.
• Lead training on vertical-specific and AI-native tools, processes, and strategies.
• Vibe-code prototypes to automate repeatable tasks.
• Design AI workflows for the team.
• Run Omega and Iris across the full portfolio.
• Decide which AI tools and workflows get adopted across the division.
• Own division-level AI quality tradeoffs.
• Build and evolve Power Circuit solutions specific to the division.
• Consulted on the division P&L and accountable for the profitability of the portfolio.
• Forecast the four pillars — Churn, Service Expansion, New Business, Efficiency.
• Use the P&L and strategic growth bets to build the business case for headcount and investment.
• Own resolution of every escalation in the direct portfolio.
• Partner with Data Intelligence, Media Planning, and Activation teams.
• Represent Power Digital in market.
• Become the internal knowledge hub other leaders turn to for vertical and division expertise.

Qualifications

• Department leadership and management experience required.
• 10+ years of leadership experience in a digital marketing agency.
• Experience managing a P&L for profitable growth.
• Deep marketing fluency in lead-gen funnels.
• Channel and program strategy expertise.
• Measurement expertise: attribution methodology for offline conversions.
• Familiarity with regulatory and compliance considerations relevant to lead-gen verticals.
• Has presented to and pushed back on C-suite and VP stakeholders.
• Expertise in contract negotiation, client retention, and client growth.
• Proven track record delivering high NPS and retention metrics.
• Extensive knowledge of owned, earned, and paid marketing channels.
• Familiarity with Consumer Services-specific platforms and tools.
• Entrepreneurial spirit — energized by building, not just operating.

Key Performance Indicators (KPIs)

• Meet or exceed a 60% Expansion-to-Churn Ratio (ETCR) on a trailing 3-month average.
• 105% net revenue retention (trailing 6-month average).
• 100% MRR (Monthly Recurring Revenue) Growth target achievement.
• $200K in monthly service expansion pipeline creation across the division.
• +90% employee retention rate.
• Portfolio NPS at or above 8 (trailing 12 months).

Most Important Things (MITs)

• Division Business & Team Leadership.
• New Business & Service Expansion Leadership.
• Product Quality, AI & Systems Development.
• Client Portfolio Ownership.