Role Description
This role has direct responsibility for managing a portfolio of IHG Global Sales Key Accounts, across specified markets & segments, to deliver revenue & growth opportunities to IHG, with a dedicated focus on identifying, signing & activating new IHG Global Sales Key Accounts.
Key Accountabilities
-
Strategic Account Management
-
Understand Key Account(s) drivers, behaviors, values & opportunities.
-
Maintain relationships with multiple key contacts within all subsidiaries and/or business units to maximize revenue delivery to IHG.
-
Explore unique ways to drive returns (share shift, Mutual Value, partnerships, etc.).
-
Anticipate & overcome objections through thoughtful research & consideration of potential solutions, impactful negotiation skills, and creative problem-solving.
-
Prioritize time to think & strategize; create & execute a Strategic Account Plan.
-
Be a strategic leader of global account team(s) as applicable.
-
Work Collaboratively
-
Appropriately share information & ideas across stakeholder groups & IHG tools & resources to advance sales efforts.
-
Be a valued advisor sought out by others for guidance.
-
Exhibit an ability to influence others within the organization to achieve intended outcomes.
-
Encourage & participate in open & honest dialogue amongst account teams, peers & leaders.
-
Champion interdependency & act as a liaison for Global Sales in cross-functional working groups.
-
Sales & Business Acumen
-
Possess end-to-end critical thinking skills: the ability to interpret & action data, articulate a business case, and evaluate ROI/financial impact of potential actions.
-
Mastery of industry & IHG metrics, reporting, tools (IHG Javelin) & sales methodologies (7 Habits).
-
Research & action calculated risks to enhance our ability to close revenue & shift market share amongst key accounts.
-
Achieve yearly financial targets & business goals.
-
Embody a seeker mentality; always look for the next revenue opportunity within your accounts.
-
Communication Skills
-
Continually practice & improve written, verbal & non-verbal communication skills.
-
Successfully tailor your message to the audience(s) for maximum impact.
-
Demonstrate comfort in addressing internal & external stakeholders.
-
Be adept at empathic listening, probing questions & productive debate.
-
Seek first to understand, then be understood.
-
Commitment to Continuous Improvement
-
Commit to a mindset of continuous self-development.
-
Be receptive to feedback & coaching from peers & leaders.
-
Make & take opportunities to stretch, learn & grow.
-
Embody a naturally curious, entrepreneurial spirit.
-
Display exceptional time management & organizational skills.
-
Focus on Business Development
-
Leverage prospecting tools, tradeshow leads & direct sales activities to identify potential new Key Accounts.
-
Engage in proactive sales activities to identify & activate new Key Contacts, Accounts & Segments.
-
Work with IHG Global Sellers, Hotels & IHG Global Sales Programs to identify potential new Key Accounts.
-
Qualify, contract with & activate new Key Accounts to the benefit of IHG Global Sales.
Key Metrics
-
Achieve Account Target Revenues, room nights and average rate.
-
Sales delivery to brands/market.
-
Achievement of individual and business sales goals.
-
Client Satisfaction.
-
Engagement in IHG Javelin.
-
Holistic performance of the activated new Global Sales Key Accounts.
-
Requesting Senior-level customer interaction for strategic accounts & priorities as required.
-
Escalation of opportunities or revenue-impacting challenges as appropriate.
External
-
Current & prospective Key Contacts.
-
Industry/market forums for IHG representation.
-
Third parties / intermediaries.
-
Hotel and Owner community for relationships management and strategy alignment (as needed).
Internal
-
Senior Global Sales Leadership (Directors, VP, SVP).
-
Commercial Leaders (as appropriate).
-
Global Sales Strategy, Operations & Enablement.
-
Other Global Sales Teams.
-
Global Sales Support Center.
-
Global Loyalty, Brand & Marketing Teams.
Qualifications
-
Bachelor’s or Master’s Degree in Marketing, Management, Business, Hospitality or an equivalent combination of education and work-related experience.
Requirements
-
Demonstrated experience in working in global markets, deep understanding of managing across cultural teams and cultural client interactions.
-
Demonstrated sales management experience in organizing, planning and executing large-scale sales segment plans from conception through implementation.
-
Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
-
Must be able to work effectively at board level in client companies, possess strong relationship management skills, and well-developed negotiating and persuading abilities.
-
Demonstrated knowledge of hotels and hotel sales & marketing, business planning, etc., along with strong sales ability, sales management, problem solving and analytical skills.
-
Demonstrated knowledge of competitors’ sales strategies, positions and initiatives.
-
Demonstrate a strong commercial acumen and hold a high-level understanding of operating in an owned managed and franchised environment.
-
Experience with franchise organization or ownership constituencies is preferable.
-
International experience or handling accounts with international scope is required.
-
Demonstrated computer skills in MS Word, Excel, and PowerPoint AND using sales-related software.
-
Advanced English proficiency with strong written and verbal communication skills.
-
This is a 100% remote position based in Mexico City.
-
Flexibility to travel up to 40% as required.