[Hiring] Director, Brand Partnerships @Parents Together Foundation

Role Description

We're looking for an entrepreneurial, idea-first seller who is excited to transform Motherly's mission into multi-format, cross-platform content that reaches Gen Z and millennial parents at scale. The Director, Brand Partnerships (Finance + Insurance + CPG + Baby) is a senior individual-contributor role reporting to the Executive Director, Brand Partnerships. You'll open and grow relationships with brands and agencies in Finance, Insurance, and CPG — categories where Motherly has room to grow — while deepening our partnerships with endemic baby and parenting brands, the core of our audience's world.

This is a hands-on, full-cycle role. You'll build your own decks, plans, and pitches, sell original IP and multi-platform programs rather than impressions, and own a book of business from first meeting to campaign wrap. If you're a closer who loves building a book from the ground up and sees parents as the most valuable — and most underserved — audience in media, this is the role for you.

Key Responsibilities

• Drive revenue growth by selling advertising and branded content (social-first video, IG placements, custom podcasts, events, and creator collaborations) across Finance, Insurance, CPG, and endemic baby / parenting brands.
• Prospect and open new accounts, with a focus on bringing brands onto the roster that haven't partnered with Motherly before.
• Grow and retain existing baby and parenting accounts, expanding them into larger, multi-platform and multi-quarter programs.
• Translate each category's business problems into insight-led ideas — for example, how new parents rethink life insurance, savings, and budgeting, or how a CPG brand earns a place in a new family's routine.
• Build your own pitch decks, proposals, and media plans, partnering with content, creative, and marketing teams to bring big ideas to life.
• Manage the full sales process from prospecting through proposal, negotiation, close, and campaign completion.
• Partner with the Head of Content to shape content moments and franchises that are sellable from the start.
• Hold the line on rate cards and deal minimums, working with the Executive Director, Brand Partnerships on pricing and negotiation.
• Keep the CRM clean and current, and contribute accurate pipeline and forecast updates every week.
• Navigate category-specific requirements — including compliance and legal review common in Finance and Insurance — so campaigns launch smoothly and on time.
• Represent Motherly at client meetings, agency events, and industry conferences.

Qualifications

• 10+ years of experience in digital media sales, with a strong track record selling into Finance, Insurance, and/or CPG.
• Demonstrated success building and managing an individual book of business generating $1.5M+ in annual revenue, with a strong emphasis on net-new business acquisition.
• Proven track record of consistently exceeding sales targets and generating new business.
• Experience selling customized campaigns across platforms, with a focus on social-first video, podcasts, creator collaborations, and events.
• Deep understanding of video as a sales product — how to position it, price it, sell it in, and creatively execute it from concept to delivery.
• Extensive contacts with decision-makers at brands and agencies in your target categories.
• Experience working through compliance and legal approvals in regulated categories such as Finance and Insurance is a strong plus.
• An entrepreneurial spirit — experience at a startup or growth-stage media company is a plus.
• Familiarity with and strong enthusiasm for the brand, our content verticals and products, and the utility we offer our audience.
• Understanding of and empathy for the experiences of parents and caregivers; prior experience in parenting, lifestyle, or women-focused media is a plus.
• Strong communication skills, including clear written and verbal communication, a collaborative mindset, and the ability to give and receive constructive feedback.
• A willingness to travel as required for client meetings and industry events.

Requirements

• This is a full-time role.
• Base salary: $150K – $170K, depending on experience, plus commission.
• Location: Remote, but Chicago, NY and LA preferred.
• This position reports to the Head of Brand Partnerships.

Benefits

• Health insurance (with cost-share for dependents) for employees.
• Three weeks of vacation (plus holidays and the last week of the calendar year off).
• Paid family and sick leave.
• Retirement match after six months on staff.
• FSA account.
• This position is considered exempt.

How to Apply

Applications will be reviewed on a rolling basis. Please include the following:

• Resume
• Answers to the following questions in short form (one to two paragraphs per question) in lieu of a cover letter:
• Tell us about a brand or category you brought in that was new to the roster. How did you open the door, and how did you get it closed?
• Which of our categories — Finance, Insurance, CPG, or endemic baby — do you know best, and how would you approach your first 30 days of prospecting in it?
• What’s the proudest new business account you broke and why?
• Name a new product that you took to market and closed. Explain the account, the product, how you were able to bridge the gap.