Role Description
The Customer Sales Executive (CSE), Regional Grocery West Salty Protein, is a specialized sales and account-management leader responsible for profitably growing assigned customers and Hershey's Salty Snacks business. The role owns customer plans and performance across net sales, market share, trade spend, and sales activity margin; builds trusted customer partnerships; and uses insights and skilled negotiation to reach mutually beneficial agreements. The CSE develops a one-to-three-year business plan and deploys focused tactics that advance customer outcomes and Hershey's financial objectives.
What will you do?
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Own profitable customer growth
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Deliver net sales, market share, trade spend, and sales activity margin objectives for assigned customers through business planning, incremental-volume modeling, and pre- and post-event analysis.
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Build and execute customer plans
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Develop annual merchandising plans, conduct post-audits, and evolve Joint Business Plans where applicable. Translate longer-range strategies into clear actions, promotions, and program rollouts.
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Use insights to improve decisions
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Apply Hershey and customer analytical tools, including IRI, PlanEx, and Tableau, to identify opportunities, anticipate risks, and drive more predictable sales results.
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Strengthen strategic customer partnerships
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Lead customer appointments, share growth strategies with Hershey support teams, and build relationships beyond the buying desk. Create tailored proposals and negotiate solutions that benefit both the customer and Hershey.
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Manage trade investment responsibly
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Allocate trade funds to support profitable growth while maintaining compliance with applicable Sarbanes-Oxley policies and internal guardrails.
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Resolve complex business issues
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Analyze service challenges, commercial disputes, and implementation gaps; recommend practical solutions that balance customer needs, company policies, and financial objectives.
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Collaborate across the enterprise
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Partner with Category Management, Shopper Marketing, Shopper Insights, Sales Planning, Supply Chain, Retail Leaders, IS, Finance, Legal, and other cross-functional teams to execute plans and improve the customer experience.
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Share subject matter expertise
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Advise peers and adjacent teams on account best practices, review work, and share insights that strengthen Account & Client Management capability and consistency.
Qualifications
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Bachelor's degree required.
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5+ years of relevant sales experience, including customer planning, analytics, negotiation, and cross-functional execution.
Benefits
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Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1.
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Competitive pay, annual incentive opportunities, and a 401(k) with company match.
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Paid time off, company holidays, and flexible ways of working where applicable.
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Career development programs, learning opportunities, and internal mobility.
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Benefits may vary based on role, location, and eligibility.