[Hiring] Channel Sales Manager @TruRoots

Role Description

TruRoots is looking for an entrepreneurial, relationship-driven sales leader to build and accelerate our business in the beverage alcohol channel with our premium juices and cocktail mixers. This is a critical growth role and a chance to help build the sales infrastructure for a rapidly growing cocktail mixer brand.

• Open doors, develop strategic distributor relationships, win new accounts, and turn those relationships into meaningful distribution and volume.
• This isn't a role for managing an established book of business; we're looking for a builder and a hunter.
• Comfortable creating the strategy, making the calls, taking the meetings, negotiating the deals, and working alongside partners to drive results in the market.

Qualifications

• 5+ years of sales experience in beverage alcohol, non-alcoholic, or juice distribution, or a related sales role.
• Existing relationships with beverage alcohol distributors, operators, buyers, and decision-makers.
• A clear understanding of how beverage alcohol channels work, and a record of getting things done within them.
• Experience with distributor inventory management, demand forecasting, and depletion reporting.
• Knowledge of beverage alcohol regulations and compliance requirements.
• Strong negotiation and relationship-building skills.
• The ability to work independently, manage multiple priorities, and stay organized and detail-oriented.

Requirements

• Experience selling cocktail mixers, premium juice, or non-alcoholic beverages (preferred).
• Experience building a new brand, territory, or channel from the ground up (preferred).

Benefits

• Medical, dental, and vision insurance
• Short-term and long-term disability (STD/LTD)
• 401(k) retirement plan
• Pet insurance
• Wellness program

Company Description

TruRoots Company is a Boston-based natural and organic food and beverage company operating in Chico, CA, and Havre de Grace, MD. We manufacture Santa Cruz Organic and R.W. Knudsen fruit and vegetable beverages, along with TruRoots sprouted grains.

• Our mission is to cultivate brands you cannot live without.
• Our vision is to nourish families from Roots to Fruits.

• Our Values:
• Quality: Passion for excellence. We stand behind every bite, and all the sips too.
• Integrity: Walk the talk. We gain trust through accountability, directness, and never making a false claim.
• Ingenuity: Embrace the new. See a need and plant a seed. If it fails, fail cheap, fail fast, but fail forward.
• Community: Us, not them. Empower the communities where we work, live, and grow, so together we thrive.
• Agility: In motion together. Be nimble, adaptable, and collaborate to innovate.