Role Description
We are seeking a motivated, consultative Account Executive to grow advertising and sponsorship revenue across our established media brands. This is a client-facing, revenue-generating sales position focused on building new business, expanding strategic accounts, and developing integrated campaigns that help advertisers reach decision-makers in school, public and academic libraries. The ideal candidate brings strong prospecting skills, digital advertising fluency, and the ability to translate customer objectives into compelling cross-platform proposals.
Key Responsibilities
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Own and grow an assigned portfolio and territory of advertising and sponsorship accounts; develop account plans, cultivate senior-level relationships, and consistently achieve revenue targets.
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Prospect and win new business through targeted outreach, referrals, networking, CRM-driven sequences, and timely follow-up on inbound interest.
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Sell integrated programs across Library Journal, School Library Journal, The Horn Book and Open Shelf, including digital display, email newsletters, websites, print advertising, sponsored content, webinars, virtual programs, and in-person event sponsorships.
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Lead discovery conversations to understand advertisersโ business goals, target audiences, budgets, and measures of success; develop persuasive, customized proposals and presentations.
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Manage the full sales cycle, including prospecting, qualification, presentations, negotiation, closing, renewal, and upsell/cross-sell.
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Use campaign results, audience insights, and engagement metrics to identify opportunities, communicate value, and strengthen long-term client relationships.
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Maintain an accurate sales pipeline, opportunity stages, activity history, and forecasts in the CRM; take ownership of follow-through and sales performance.
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Collaborate with marketing, editorial, events, and production colleagues to shape executable client solutions and deliver a strong advertiser experience.
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Stay current on developments in public, academic and school libraries, childrenโs publishing, independent authors and small publishers, educational technology, and media advertising; bring new revenue ideas to the team.
Qualifications
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3โ5+ years of successful B2B sales experience in advertising, media, sponsorships, marketing services, data, or related solutions.
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Demonstrated success developing new accounts, growing existing relationships, and meeting or exceeding sales goals.
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Experience selling digital advertising and/or integrated print, digital, content, and event sponsorship programs.
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Strong consultative selling, prospecting, negotiation, presentation, and executive communication skills.
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Comfort using CRM systems (such as HubSpot) to manage outreach, opportunities, and forecasts.
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Ability to analyze campaign performance and communicate customer value with credibility.
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Self-directed, collaborative, highly accountable, and comfortable managing multiple opportunities in a fast-moving environment.
Preferred Experience
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Experience selling to publishers, library suppliers, technology vendors, education companies, or organizations serving librarians and educators.
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Knowledge of newsletters, sponsored content, webcasts, audience targeting, event sponsorships, and integrated media proposals.
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Familiarity with sales enablement, marketing automation, and media-sales systems such as Magazine Manager.
What Success Looks Like
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A healthy and growing new-business pipeline.
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Strong renewal and account expansion performance.
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Consistently accurate forecasts.
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Integrated sponsorship wins.
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Satisfied advertising partners who view Media Source as a strategic marketing resource.
Benefits
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Medical HRA & HSA Plan Offerings / Dental / Vision / Medical & Dependent Care Flexible Spending
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Basic $10k Life insurance Policy โ company paid
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Supplemental Life Insurance & Short/Long Term Disability Insurance
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Generous Paid Time Off
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Annual Paid Volunteer Day Program & Two Annual Floating Holidays
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Paid Holidays (9 per calendar year)
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401(k) with 4% Company match